Corn Nuts Consumer Insights

Who buys Corn Nuts?

A Corn Nuts consumer is generally very low income, Hispanic, and lower middle age. Corn Nuts consumers are more likely to purchase Corn Nuts during larger pantry stocking trips. Brands such as Bar-S, Red Bull, and Jack Link's also tend to be purchased in the same trip. Sample consumer insights data below.

Corn Nuts Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.78
% of Basket $ (median)
7.1%
Total Basket $ (median)
$25.05

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Corn Nuts Consumer Demographics

demographic
index
Female
100
Male
103
<24
104
25-34
95
35-44
111
45-54
101
55-64
69
65+
74
African American
46
Asian
173
Caucasian
75
Hispanic
266
demographic
index
Has Kids
110
No Kids
78
- $20k
116
$20k-40k
111
$40k-60k
102
$60k-80k
89
$80k-100k
97
$100k-125k
107
$125k +
83
No College
131
College
97
Adv. Degree
76

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Corn Nuts Basket Affinity & Size

brand
basket affinity
Bar-S 7.3x
Red Bull 6.4x
Jack Link's 6.1x
Fritos 5.9x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
279

Where is Corn Nuts Purchased?

channels
index
Beauty
6
Club
324
Dollar
645
Drug
43
Food
114
Gas & Convenience
378
Mass
16
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Bar-S 1.7x
Taylor Farms 1.6x
Monster Energy 1.6x

How Did They Pay?

method
index
Cash
194
Credit
60
Debit
87
Food Stamps
134

When is Corn Nuts Purchased?

day of week
Sun
15.1%
Mon
13.7%
Tue
12.3%
Wed
13.5%
Thu
14.6%
Fri
13.5%
Sat
17.3%
time of day
Morning
15.9%
Noon
18.8%
Afternoon
34.1%
Evening
25.6%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Corn Nuts consumers purchase?

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Why do Corn Nuts consumers try new brands?

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Where do Corn Nuts consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Corn Nuts Target Market

Arrow and target

Who actually buys Corn Nuts? Do these consumers match the intended target market of Corn Nuts?

Thought bubble

What motivates the target market to purchase Corn Nuts?

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What other target market should Corn Nuts look at?

venn diagram

Which other brands have a similar target market?

About Our Corn Nuts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.