Corona Consumer Insights

Who buys Corona?

A Corona consumer is generally very high income, Hispanic, and adolescent age. Corona consumers are more likely to purchase Corona during larger pantry stocking trips. Brands such as Bud Light, Purina Friskies, and Lays Wavy also tend to be purchased in the same trip. See sample consumer insights data below.

Corona Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.89
% of Basket $ (median)
30.5%
Total Basket $ (median)
$45.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Corona Consumer Demographics

demographic
index
Female
100
Male
103
<24
126
25-34
107
35-44
95
45-54
99
55-64
103
65+
82
African American
72
Asian
152
Caucasian
78
Hispanic
256
demographic
index
Has Kids
99
No Kids
102
- $20k
102
$20k-40k
106
$40k-60k
94
$60k-80k
98
$80k-100k
95
$100k-125k
100
$125k +
110
No College
94
College
105
Adv. Degree
83

Understand Corona Consumer Behavior

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Corona Basket Affinity & Size

brand
basket affinity
Bud Light 11.9x
Purina Friskies 5.8x
Lays Wavy 5.6x
Oroweat 5.2x
basket size
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
196

Where is Corona Purchased?

channels
index
Beauty
3
Club
80
Dollar
22
Drug
107
Food
164
Gas & Convenience
225
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.9x
Bud Light 1.8x
Marlboro Gold Pack 1.8x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
144
Credit
91
Debit
96
Food Stamps
43

When is Corona Purchased?

day of week
Sun
15.6%
Mon
8.2%
Tue
8.5%
Wed
9.6%
Thu
11.5%
Fri
19.6%
Sat
27.0%
time of day
Morning
10.0%
Noon
13.8%
Afternoon
37.5%
Evening
31.8%
Late
6.9%

Get More Corona Data

Contact us for the latest Corona consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Corona consumers switch to?

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Why do consumers stop buying Corona products?

Store front

Which retailers do Corona shoppers prefer to shop at?

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What motivates consumers to try Corona products?

Research the Corona Target Market

Arrow and target

Who actually buys Corona? Do these consumers match the intended target market of Corona?

Thought bubble

What motivates the target market to buy Corona?

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What other target market should Corona look at?

Venn diagram

Which other brands have a similar target market?

About Our Corona Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.