Corona Light Consumer Insights

Who buys Corona Light? A Corona Light consumer is generally very high income, Hispanic, and upper middle age. Corona Light consumers are more likely to purchase Corona Light during larger pantry stocking trips. Brands such as Bud Light, Tostitos Scoops, and Ball Park also tend to be purchased in the same trip. Sample consumer insights data below.

Corona Light Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.49
% of Basket $ (median)
23.4%
Total Basket $ (median)
$57.63

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Corona Light Consumer Demographics

demographic
index
Female
101
Male
89
<24
79
25-34
81
35-44
98
45-54
128
55-64
117
65+
87
African American
51
Asian
66
Caucasian
104
Hispanic
131
demographic
index
Has Kids
98
No Kids
105
- $20k
57
$20k-40k
69
$40k-60k
68
$60k-80k
92
$80k-100k
114
$100k-125k
145
$125k +
174
No College
69
College
108
Adv. Degree
100

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Corona Light Basket Affinity & Size

brand
basket affinity
Bud Light 11.4x
Tostitos Scoops 8.4x
Ball Park 5.3x
Capri Sun 5.2x
basket size
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
264

Where is Corona Light Purchased?

channels
index
Beauty
2
Club
108
Dollar
7
Drug
87
Food
158
Gas & Convenience
104
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.9x
Boars Head 1.7x
Marlboro Gold Pack 1.6x
Red Bull 1.5x

How Did They Pay?

method
index
Cash
100
Credit
116
Debit
98
Food Stamps
17

When is Corona Light Purchased?

day of week
Sun
14.0%
Mon
8.4%
Tue
8.2%
Wed
10.3%
Thu
12.8%
Fri
20.5%
Sat
25.7%
time of day
Morning
11.0%
Noon
16.8%
Afternoon
39.0%
Evening
29.1%
Late
4.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Corona Light consumers purchase?

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Why do Corona Light consumers try new brands?

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Where do Corona Light consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Corona Light Target Market

Arrow and target

Who actually buys Corona Light? Do these consumers match the intended target market of Corona Light?

Thought bubble

What motivates the target market to purchase Corona Light?

magnifying glass

What other target market should Corona Light look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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