Corona Light Consumer Insights

Who buys Corona Light?

A Corona Light consumer is generally very high income, Hispanic, and upper middle age. Corona Light consumers are more likely to purchase Corona Light during larger pantry stocking trips. Brands such as Bud Light, Tostitos Scoops, and Ball Park also tend to be purchased in the same trip. See sample consumer insights data below.

Corona Light Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$13.49
% of Basket $ (median)
23.4%
Total Basket $ (median)
$57.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Corona Light Consumer Demographics

demographic
index
Female
101
Male
89
<24
79
25-34
81
35-44
98
45-54
128
55-64
117
65+
87
African American
51
Asian
66
Caucasian
104
Hispanic
131
demographic
index
Has Kids
98
No Kids
105
- $20k
57
$20k-40k
69
$40k-60k
68
$60k-80k
92
$80k-100k
114
$100k-125k
145
$125k +
174
No College
69
College
108
Adv. Degree
100

Understand Corona Light Consumer Behavior

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Corona Light Basket Affinity & Size

brand
basket affinity
Bud Light 11.4x
Tostitos Scoops 8.4x
Ball Park 5.3x
Capri Sun 5.2x
basket size
index
Urgent Need (1-2 Items)
36
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
264

Where is Corona Light Purchased?

channels
index
Beauty
2
Club
108
Dollar
7
Drug
87
Food
158
Gas & Convenience
104
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.9x
Boars Head 1.7x
Marlboro Gold Pack 1.6x
Red Bull 1.5x

How Did They Pay?

method
index
Cash
100
Credit
116
Debit
98
Food Stamps
17

When is Corona Light Purchased?

day of week
Sun
14.0%
Mon
8.4%
Tue
8.2%
Wed
10.3%
Thu
12.8%
Fri
20.5%
Sat
25.7%
time of day
Morning
11.0%
Noon
16.8%
Afternoon
39.0%
Evening
29.1%
Late
4.2%

Get More Corona Light Data

Contact us for the latest Corona Light consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Corona Light consumers switch to?

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Why do consumers stop buying Corona Light products?

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Which retailers do Corona Light shoppers prefer to shop at?

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What motivates consumers to try Corona Light products?

Research the Corona Light Target Market

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Who actually buys Corona Light? Do these consumers match the intended target market of Corona Light?

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What motivates the target market to buy Corona Light?

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What other target market should Corona Light look at?

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Which other brands have a similar target market?

About Our Corona Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.