Cortizone-10 Consumer Insights

Who buys Cortizone-10? Cortizone-10 consumers are generally higher income, Asian, and senior age. Cortizone-10 consumers are more likely to purchase Cortizone-10 during larger pantry stocking trips. Brands such as Olay, Listerine, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Cortizone-10 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.39
% of Basket $ (median)
14.2%
Total Basket $ (median)
$38.06

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cortizone-10 Consumer Demographics

demographic
index
Female
99
Male
109
<24
109
25-34
96
35-44
93
45-54
98
55-64
119
65+
194
African American
159
Asian
167
Caucasian
89
Hispanic
116
demographic
index
Has Kids
89
No Kids
126
- $20k
106
$20k-40k
104
$40k-60k
100
$60k-80k
100
$80k-100k
87
$100k-125k
108
$125k +
98
No College
108
College
98
Adv. Degree
98

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Cortizone-10 Basket Affinity & Size

brand
basket affinity
Olay 8.5x
Listerine 6.5x
Febreze 6.3x
Dove 6.3x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
225

Where is Cortizone-10 Purchased?

channels
index
Beauty
32
Dollar
118
Drug
369
Food
37
Gas & Convenience
3
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Lean Cuisine 1.3x
Dannon Oikos 1.3x
Snyders Of Hanover 1.3x

How Did They Pay?

method
index
Cash
137
Credit
93
Debit
97
Food Stamps
21

When is Cortizone-10 Purchased?

day of week
Sun
15.5%
Mon
13.3%
Tue
13.1%
Wed
13.9%
Thu
14.0%
Fri
13.9%
Sat
16.4%
time of day
Morning
15.5%
Noon
15.9%
Afternoon
33.2%
Evening
26.9%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cortizone-10 consumers purchase?

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Why do Cortizone-10 consumers try new brands?

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Where do Cortizone-10 consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cortizone-10 Target Market

Arrow and target

Who actually buys Cortizone-10? Do these consumers match the intended target market of Cortizone-10?

Thought bubble

What motivates the target market to purchase Cortizone-10?

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What other target market should Cortizone-10 look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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