Cottonelle Consumer Insights

Who buys Cottonelle? A Cottonelle consumer is generally very high income, Asian, and older age. Cottonelle consumers are more likely to purchase Cottonelle during larger pantry stocking trips. Brands such as Scott, Kleenex, and Puffs also tend to be purchased in the same trip. Sample consumer insights data below.

Cottonelle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.97
% of Basket $ (median)
12.0%
Total Basket $ (median)
$57.90

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cottonelle Consumer Demographics

demographic
index
Female
101
Male
87
<24
100
25-34
96
35-44
102
45-54
100
55-64
104
65+
97
African American
102
Asian
103
Caucasian
101
Hispanic
88
demographic
index
Has Kids
96
No Kids
108
- $20k
95
$20k-40k
98
$40k-60k
100
$60k-80k
102
$80k-100k
98
$100k-125k
100
$125k +
105
No College
90
College
102
Adv. Degree
104

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Cottonelle Basket Affinity & Size

brand
basket affinity
Scott 8.7x
Kleenex 6.0x
Puffs 5.7x
Bounty 5.3x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
330

Where is Cottonelle Purchased?

channels
index
Beauty
2
Club
124
Dollar
184
Drug
227
Food
79
Gas & Convenience
4
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.3x
Charmin 1.2x
International Delight 1.2x
General Mills Fiber One 1.2x

How Did They Pay?

method
index
Cash
94
Credit
101
Debit
108
Food Stamps
44

When is Cottonelle Purchased?

day of week
Sun
17.0%
Mon
12.7%
Tue
12.2%
Wed
12.0%
Thu
12.1%
Fri
15.5%
Sat
18.4%
time of day
Morning
15.0%
Noon
18.0%
Afternoon
35.4%
Evening
25.7%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cottonelle consumers purchase?

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Why do Cottonelle consumers try new brands?

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Where do Cottonelle consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cottonelle Target Market

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Who actually buys Cottonelle? Do these consumers match the intended target market of Cottonelle?

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What motivates the target market to purchase Cottonelle?

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What other target market should Cottonelle look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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