Cottonelle Consumer Insights

Who buys Cottonelle?

A Cottonelle consumer is generally very high income, Asian, and older age. Cottonelle consumers are more likely to purchase Cottonelle during larger pantry stocking trips. Brands such as Scott, Kleenex, and Puffs also tend to be purchased in the same trip. See sample consumer insights data below.

Cottonelle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.97
% of Basket $ (median)
12.0%
Total Basket $ (median)
$57.90

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cottonelle Consumer Demographics

demographic
index
Female
101
Male
87
<24
100
25-34
96
35-44
102
45-54
100
55-64
104
65+
97
African American
102
Asian
103
Caucasian
101
Hispanic
88
demographic
index
Has Kids
96
No Kids
108
- $20k
95
$20k-40k
98
$40k-60k
100
$60k-80k
102
$80k-100k
98
$100k-125k
100
$125k +
105
No College
90
College
102
Adv. Degree
104

Understand Cottonelle Consumer Behavior

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Cottonelle Basket Affinity & Size

brand
basket affinity
Scott 8.7x
Kleenex 6.0x
Puffs 5.7x
Bounty 5.3x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
330

Where is Cottonelle Purchased?

channels
index
Beauty
2
Club
124
Dollar
184
Drug
227
Food
79
Gas & Convenience
4
Mass
92
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.3x
Charmin 1.2x
International Delight 1.2x
General Mills Fiber One 1.2x

How Did They Pay?

method
index
Cash
94
Credit
101
Debit
108
Food Stamps
44

When is Cottonelle Purchased?

day of week
Sun
17.0%
Mon
12.7%
Tue
12.2%
Wed
12.0%
Thu
12.1%
Fri
15.5%
Sat
18.4%
time of day
Morning
15.0%
Noon
18.0%
Afternoon
35.4%
Evening
25.7%
Late
5.9%

About Our Cottonelle Consumer Insights

How do we know who buys Cottonelle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cottonelle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.