Cottonelle Ultra Consumer Insights

Who buys Cottonelle Ultra?

A Cottonelle Ultra consumer is generally very high income, Asian, and adolescent age. Cottonelle Ultra consumers are more likely to purchase Cottonelle Ultra during larger pantry stocking trips. Brands such as Kleenex, Bounty, and Scott also tend to be purchased in the same trip. See sample consumer insights data below.

Cottonelle Ultra Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.00
% of Basket $ (median)
17.5%
Total Basket $ (median)
$57.08

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cottonelle Ultra Consumer Demographics

demographic
index
Female
100
Male
104
<24
123
25-34
98
35-44
104
45-54
93
55-64
89
65+
109
African American
80
Asian
176
Caucasian
94
Hispanic
97
demographic
index
Has Kids
98
No Kids
106
- $20k
85
$20k-40k
90
$40k-60k
94
$60k-80k
98
$80k-100k
102
$100k-125k
110
$125k +
125
No College
75
College
102
Adv. Degree
119

Understand Cottonelle Ultra Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Cottonelle Ultra Basket Affinity & Size

brand
basket affinity
Kleenex 9.2x
Bounty 9.0x
Scott 8.8x
Dixie 7.3x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
265

Where is Cottonelle Ultra Purchased?

channels
index
Beauty
1
Club
276
Dollar
218
Drug
137
Food
76
Gas & Convenience
2
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Jennie-O 1.3x
Dannon Oikos 1.3x
Puffs 1.3x

How Did They Pay?

method
index
Cash
70
Credit
111
Debit
109
Food Stamps
28

When is Cottonelle Ultra Purchased?

day of week
Sun
18.1%
Mon
11.8%
Tue
12.2%
Wed
11.4%
Thu
11.9%
Fri
16.2%
Sat
18.6%
time of day
Morning
14.1%
Noon
20.8%
Afternoon
38.3%
Evening
22.8%
Late
4.0%

About Our Cottonelle Ultra Consumer Insights

How do we know who buys Cottonelle Ultra? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cottonelle Ultra consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.