Cottonelle Ultra Consumer Insights

Who buys Cottonelle Ultra?

A Cottonelle Ultra consumer is generally very high income, Asian, and adolescent age. Cottonelle Ultra consumers are more likely to purchase Cottonelle Ultra during larger pantry stocking trips. Brands such as Kleenex, Bounty, and Scott also tend to be purchased in the same trip. Sample consumer insights data below.

Cottonelle Ultra Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.00
% of Basket $ (median)
17.5%
Total Basket $ (median)
$57.08

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cottonelle Ultra Consumer Demographics

demographic
index
Female
100
Male
104
<24
123
25-34
98
35-44
104
45-54
93
55-64
89
65+
109
African American
80
Asian
176
Caucasian
94
Hispanic
97
demographic
index
Has Kids
98
No Kids
106
- $20k
85
$20k-40k
90
$40k-60k
94
$60k-80k
98
$80k-100k
102
$100k-125k
110
$125k +
125
No College
75
College
102
Adv. Degree
119

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Cottonelle Ultra Basket Affinity & Size

brand
basket affinity
Kleenex 9.2x
Bounty 9.0x
Scott 8.8x
Dixie 7.3x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
265

Where is Cottonelle Ultra Purchased?

channels
index
Beauty
1
Club
276
Dollar
218
Drug
137
Food
76
Gas & Convenience
2
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Jennie-O 1.3x
Dannon Oikos 1.3x
Puffs 1.3x

How Did They Pay?

method
index
Cash
70
Credit
111
Debit
109
Food Stamps
28

When is Cottonelle Ultra Purchased?

day of week
Sun
18.1%
Mon
11.8%
Tue
12.2%
Wed
11.4%
Thu
11.9%
Fri
16.2%
Sat
18.6%
time of day
Morning
14.1%
Noon
20.8%
Afternoon
38.3%
Evening
22.8%
Late
4.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cottonelle Ultra consumers purchase?

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Why do Cottonelle Ultra consumers try new brands?

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Where do Cottonelle Ultra consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cottonelle Ultra Target Market

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Who actually buys Cottonelle Ultra? Do these consumers match the intended target market of Cottonelle Ultra?

Thought bubble

What motivates the target market to purchase Cottonelle Ultra?

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What other target market should Cottonelle Ultra look at?

venn diagram

Which other brands have a similar target market?

About Our Cottonelle Ultra Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.