Count Chocula Consumer Insights

Who buys Count Chocula?

A Count Chocula consumer is generally higher income, Caucasian, and lower middle age. Count Chocula consumers are more likely to purchase Count Chocula during larger pantry stocking trips. Brands such as Archer Farms, YoCrunch, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Count Chocula Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.9%
Total Basket $ (median)
$50.65

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Count Chocula Consumer Demographics

demographic
index
Female
101
Male
86
<24
77
25-34
94
35-44
120
45-54
106
55-64
40
65+
21
African American
32
Asian
36
Caucasian
113
Hispanic
77
demographic
index
Has Kids
115
No Kids
65
- $20k
93
$20k-40k
108
$40k-60k
101
$60k-80k
106
$80k-100k
94
$100k-125k
109
$125k +
80
No College
95
College
103
Adv. Degree
93

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Count Chocula Basket Affinity & Size

brand
basket affinity
Archer Farms 6.2x
YoCrunch 5.1x
Yoplait Go-Gurt 4.9x
Kelloggs Pop Tarts 4.4x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
375

Where is Count Chocula Purchased?

channels
index
Dollar
11
Drug
75
Food
57
Gas & Convenience
5
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.9x
Hunt's Snack Pack 1.7x
Cinnamon Toast Crunch 1.6x
General Mills Lucky Charms 1.6x

How Did They Pay?

method
index
Cash
85
Credit
92
Debit
107
Food Stamps
181

When is Count Chocula Purchased?

day of week
Sun
18.1%
Mon
11.9%
Tue
10.9%
Wed
14.0%
Thu
11.5%
Fri
14.1%
Sat
19.5%
time of day
Morning
12.7%
Noon
16.8%
Afternoon
35.1%
Evening
29.1%
Late
6.3%

About Our Count Chocula Consumer Insights

How do we know who buys Count Chocula? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Count Chocula consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.