Country Hearth Consumer Insights

Who buys Country Hearth?

A Country Hearth consumer is generally higher income, Caucasian, and lower middle age. Country Hearth consumers are more likely to purchase Country Hearth during larger pantry stocking trips. Brands such as Pop-Tarts, Totino's Pizza Rolls, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Country Hearth Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.58
% of Basket $ (median)
3.9%
Total Basket $ (median)
$66.22

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Country Hearth Consumer Demographics

demographic
index
Female
98
Male
121
<24
73
25-34
88
35-44
116
45-54
106
55-64
74
65+
49
African American
15
Asian
40
Caucasian
118
Hispanic
38
demographic
index
Has Kids
108
No Kids
83
- $20k
63
$20k-40k
70
$40k-60k
95
$60k-80k
107
$80k-100k
126
$100k-125k
131
$125k +
103
No College
62
College
113
Adv. Degree
84

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Country Hearth Basket Affinity & Size

brand
basket affinity
Pop-Tarts 8.4x
Totino's Pizza Rolls 8.3x
Almond Breeze 6.9x
Jennie-O 6.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
456

Where is Country Hearth Purchased?

channels
index
Club
196
Drug
13
Food
88
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.0x
Skippy 1.8x
Diet Mountain Dew 1.8x
Arnold 1.7x

How Did They Pay?

method
index
Cash
171
Credit
109
Debit
63
Food Stamps
66

When is Country Hearth Purchased?

day of week
Sun
18.5%
Mon
14.1%
Tue
13.1%
Wed
11.2%
Thu
11.3%
Fri
13.5%
Sat
18.5%
time of day
Morning
13.4%
Noon
17.6%
Afternoon
36.9%
Evening
26.1%
Late
5.9%

About Our Country Hearth Consumer Insights

How do we know who buys Country Hearth? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Country Hearth consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.