Country Hearth Consumer Insights

Who buys Country Hearth? A Country Hearth consumer is generally higher income, Caucasian, and lower middle age. Country Hearth consumers are more likely to purchase Country Hearth during larger pantry stocking trips. Brands such as Pop-Tarts, Totino's Pizza Rolls, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Country Hearth Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.58
% of Basket $ (median)
3.9%
Total Basket $ (median)
$66.22

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Country Hearth Consumer Demographics

demographic
index
Female
98
Male
121
<24
73
25-34
88
35-44
116
45-54
106
55-64
74
65+
49
African American
15
Asian
40
Caucasian
118
Hispanic
38
demographic
index
Has Kids
108
No Kids
83
- $20k
63
$20k-40k
70
$40k-60k
95
$60k-80k
107
$80k-100k
126
$100k-125k
131
$125k +
103
No College
62
College
113
Adv. Degree
84

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Country Hearth Basket Affinity & Size

brand
basket affinity
Pop-Tarts 8.4x
Totino's Pizza Rolls 8.3x
Almond Breeze 6.9x
Jennie-O 6.7x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
456

Where is Country Hearth Purchased?

channels
index
Club
196
Drug
13
Food
88
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.0x
Skippy 1.8x
Diet Mountain Dew 1.8x
Arnold 1.7x

How Did They Pay?

method
index
Cash
171
Credit
109
Debit
63
Food Stamps
66

When is Country Hearth Purchased?

day of week
Sun
18.5%
Mon
14.1%
Tue
13.1%
Wed
11.2%
Thu
11.3%
Fri
13.5%
Sat
18.5%
time of day
Morning
13.4%
Noon
17.6%
Afternoon
36.9%
Evening
26.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Country Hearth consumers purchase?

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Why do Country Hearth consumers try new brands?

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Where do Country Hearth consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Country Hearth Target Market

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Who actually buys Country Hearth? Do these consumers match the intended target market of Country Hearth?

Thought bubble

What motivates the target market to purchase Country Hearth?

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What other target market should Country Hearth look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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