Country Kitchen Consumer Insights

Who buys Country Kitchen? Country Kitchen consumers are generally very low income, Caucasian, and older age. Country Kitchen consumers are more likely to purchase Country Kitchen during larger pantry stocking trips. Brands such as Blue Bonnet, Farmers Market, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Country Kitchen Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
3.5%
Total Basket $ (median)
$71.58

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Country Kitchen Consumer Demographics

demographic
index
Female
101
Male
89
<24
96
25-34
107
35-44
103
45-54
81
55-64
113
65+
91
African American
80
Asian
35
Caucasian
112
Hispanic
48
demographic
index
Has Kids
107
No Kids
85
- $20k
132
$20k-40k
112
$40k-60k
126
$60k-80k
91
$80k-100k
125
$100k-125k
63
$125k +
42
No College
148
College
97
Adv. Degree
55

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Country Kitchen Basket Affinity & Size

brand
basket affinity
Blue Bonnet 6.6x
Farmers Market 5.9x
Libby's 5.7x
Vlasic 5.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
498

Where is Country Kitchen Purchased?

channels
index
Club
10
Drug
1
Food
87
Gas & Convenience
5
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.6x
Gerber Graduates 1.6x
Blue Bonnet 1.6x
Skippy 1.5x

How Did They Pay?

method
index
Cash
153
Credit
60
Debit
105
Food Stamps
163

When is Country Kitchen Purchased?

day of week
Sun
17.6%
Mon
14.0%
Tue
12.6%
Wed
9.4%
Thu
11.2%
Fri
17.6%
Sat
17.6%
time of day
Morning
16.4%
Noon
19.4%
Afternoon
33.1%
Evening
25.5%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Country Kitchen consumers purchase?

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Why do Country Kitchen consumers try new brands?

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Where do Country Kitchen consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Country Kitchen Target Market

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Who actually buys Country Kitchen? Do these consumers match the intended target market of Country Kitchen?

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What motivates the target market to purchase Country Kitchen?

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What other target market should Country Kitchen look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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