Country Rich Consumer Insights

Who buys Country Rich?

A Country Rich consumer is generally lower income, Caucasian, and older age. Country Rich consumers are more likely to purchase Country Rich during larger pantry stocking trips. Brands such as Bar-S, Blue Bonnet, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Country Rich Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.92
% of Basket $ (median)
8.9%
Total Basket $ (median)
$66.67

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Country Rich Consumer Demographics

demographic
index
Female
100
Male
96
<24
105
25-34
95
35-44
94
45-54
108
55-64
118
65+
114
African American
46
Asian
41
Caucasian
115
Hispanic
55
demographic
index
Has Kids
104
No Kids
91
- $20k
129
$20k-40k
135
$40k-60k
119
$60k-80k
114
$80k-100k
77
$100k-125k
64
$125k +
40
No College
155
College
95
Adv. Degree
61

Understand Country Rich Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Country Rich Basket Affinity & Size

brand
basket affinity
Bar-S 7.0x
Blue Bonnet 6.5x
Farmers Market 6.4x
Generic Pma 6.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
407

Where is Country Rich Purchased?

channels
index
Drug
1
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.0x
Blue Bonnet 1.8x
Hawaiian Punch 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
100
Credit
82
Debit
107
Food Stamps
210

When is Country Rich Purchased?

day of week
Sun
16.3%
Mon
11.1%
Tue
9.8%
Wed
12.8%
Thu
13.6%
Fri
17.2%
Sat
19.2%
time of day
Morning
11.9%
Noon
14.1%
Afternoon
34.3%
Evening
31.5%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Country Rich consumers purchase?

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Why do Country Rich consumers try new brands?

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Where do Country Rich consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Country Rich Target Market

Arrow and target

Who actually buys Country Rich? Do these consumers match the intended target market of Country Rich?

Thought bubble

What motivates the target market to purchase Country Rich?

magnifying glass

What other target market should Country Rich look at?

venn diagram

Which other brands have a similar target market?

About Our Country Rich Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.