Country Rich Consumer Insights

Who buys Country Rich?

A Country Rich consumer is generally lower income, Caucasian, and older age. Country Rich consumers are more likely to purchase Country Rich during larger pantry stocking trips. Brands such as Bar-S, Blue Bonnet, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Country Rich Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.92
% of Basket $ (median)
8.9%
Total Basket $ (median)
$66.67

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Country Rich Consumer Demographics

demographic
index
Female
100
Male
96
<24
105
25-34
95
35-44
94
45-54
108
55-64
118
65+
114
African American
46
Asian
41
Caucasian
115
Hispanic
55
demographic
index
Has Kids
104
No Kids
91
- $20k
129
$20k-40k
135
$40k-60k
119
$60k-80k
114
$80k-100k
77
$100k-125k
64
$125k +
40
No College
155
College
95
Adv. Degree
61

Understand Country Rich Consumer Behavior

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Country Rich Basket Affinity & Size

brand
basket affinity
Bar-S 7.0x
Blue Bonnet 6.5x
Farmers Market 6.4x
Generic Pma 6.1x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
407

Where is Country Rich Purchased?

channels
index
Drug
1
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.0x
Blue Bonnet 1.8x
Hawaiian Punch 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
100
Credit
82
Debit
107
Food Stamps
210

When is Country Rich Purchased?

day of week
Sun
16.3%
Mon
11.1%
Tue
9.8%
Wed
12.8%
Thu
13.6%
Fri
17.2%
Sat
19.2%
time of day
Morning
11.9%
Noon
14.1%
Afternoon
34.3%
Evening
31.5%
Late
8.3%

About Our Country Rich Consumer Insights

How do we know who buys Country Rich? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Country Rich consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.