Country Time Consumer Insights

Who buys Country Time? Country Time consumers are generally slightly lower income, African American, and lower middle age. Country Time consumers are more likely to purchase Country Time during larger pantry stocking trips. Brands such as Kool-Aid, Hawaiian Punch, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Country Time Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.3%
Total Basket $ (median)
$61.59

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Country Time Consumer Demographics

demographic
index
Female
101
Male
87
<24
78
25-34
86
35-44
112
45-54
110
55-64
72
65+
101
African American
198
Asian
54
Caucasian
98
Hispanic
118
demographic
index
Has Kids
110
No Kids
77
- $20k
98
$20k-40k
105
$40k-60k
108
$60k-80k
100
$80k-100k
103
$100k-125k
95
$125k +
84
No College
100
College
101
Adv. Degree
93

Understand Country Time Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Country Time Basket Affinity & Size

brand
basket affinity
Kool-Aid 15.5x
Hawaiian Punch 4.6x
Hefty 4.6x
Totino's Pizza Rolls 4.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
414

Where is Country Time Purchased?

channels
index
Club
306
Dollar
183
Drug
29
Food
85
Gas & Convenience
7
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Kool-Aid 1.5x
Dannon Danimals 1.5x
Kelloggs Frosted Mini Wheat 1.4x

How Did They Pay?

method
index
Cash
96
Credit
97
Debit
98
Food Stamps
171

When is Country Time Purchased?

day of week
Sun
14.8%
Mon
12.4%
Tue
13.0%
Wed
12.5%
Thu
12.7%
Fri
16.6%
Sat
18.0%
time of day
Morning
15.2%
Noon
19.0%
Afternoon
35.5%
Evening
25.0%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Country Time consumers purchase?

check mark

Why do Country Time consumers try new brands?

check mark

Where do Country Time consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Country Time Target Market

Arrow and target

Who actually buys Country Time? Do these consumers match the intended target market of Country Time?

Thought bubble

What motivates the target market to purchase Country Time?

magnifying glass

What other target market should Country Time look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us