Country Time Consumer Insights

Who buys Country Time?

A Country Time consumer is generally slightly lower income, African American, and lower middle age. Country Time consumers are more likely to purchase Country Time during larger pantry stocking trips. Brands such as Kool-Aid, Hawaiian Punch, and Hefty also tend to be purchased in the same trip. See sample consumer insights data below.

Country Time Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.3%
Total Basket $ (median)
$61.59

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Country Time Consumer Demographics

demographic
index
Female
101
Male
87
<24
78
25-34
86
35-44
112
45-54
110
55-64
72
65+
101
African American
198
Asian
54
Caucasian
98
Hispanic
118
demographic
index
Has Kids
110
No Kids
77
- $20k
98
$20k-40k
105
$40k-60k
108
$60k-80k
100
$80k-100k
103
$100k-125k
95
$125k +
84
No College
100
College
101
Adv. Degree
93

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Country Time Basket Affinity & Size

brand
basket affinity
Kool-Aid 15.5x
Hawaiian Punch 4.6x
Hefty 4.6x
Totino's Pizza Rolls 4.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
414

Where is Country Time Purchased?

channels
index
Club
306
Dollar
183
Drug
29
Food
85
Gas & Convenience
7
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Kool-Aid 1.5x
Dannon Danimals 1.5x
Kelloggs Frosted Mini Wheat 1.4x

How Did They Pay?

method
index
Cash
96
Credit
97
Debit
98
Food Stamps
171

When is Country Time Purchased?

day of week
Sun
14.8%
Mon
12.4%
Tue
13.0%
Wed
12.5%
Thu
12.7%
Fri
16.6%
Sat
18.0%
time of day
Morning
15.2%
Noon
19.0%
Afternoon
35.5%
Evening
25.0%
Late
5.3%

About Our Country Time Consumer Insights

How do we know who buys Country Time? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Country Time consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.