Cousin Willie's Consumer Insights

Who buys Cousin Willie's? Cousin Willie's consumers are generally higher income, African American, and upper middle age. Cousin Willie's consumers are more likely to purchase Cousin Willie's during larger pantry stocking trips. Brands such as Red Bull, Fresh Selections, and Pop-Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Cousin Willie's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.6%
Total Basket $ (median)
$55.61

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cousin Willie's Consumer Demographics

demographic
index
Female
98
Male
122
<24
64
25-34
61
35-44
112
45-54
128
55-64
119
65+
89
African American
252
Asian
27
Caucasian
107
Hispanic
37
demographic
index
Has Kids
95
No Kids
112
- $20k
92
$20k-40k
89
$40k-60k
118
$60k-80k
96
$80k-100k
120
$100k-125k
123
$125k +
52
No College
110
College
97
Adv. Degree
102

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Cousin Willie's Basket Affinity & Size

brand
basket affinity
Red Bull 17.8x
Fresh Selections 17.7x
Pop-Tarts 13.7x
Marie Callender's 9.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
466

Where is Cousin Willie's Purchased?

channels
index
Drug
18
Food
263
Gas & Convenience
2
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.5x
Blue Bonnet 2.2x
Birds Eye 2.1x
Marlboro Gold Pack 2.1x

How Did They Pay?

method
index
Cash
67
Credit
139
Debit
72
Food Stamps
174

When is Cousin Willie's Purchased?

day of week
Sun
21.4%
Mon
10.6%
Tue
12.8%
Wed
12.4%
Thu
10.4%
Fri
18.1%
Sat
14.3%
time of day
Morning
10.7%
Noon
10.2%
Afternoon
38.4%
Evening
32.0%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cousin Willie's consumers purchase?

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Why do Cousin Willie's consumers try new brands?

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Where do Cousin Willie's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cousin Willie's Target Market

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Who actually buys Cousin Willie's? Do these consumers match the intended target market of Cousin Willie's?

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What motivates the target market to purchase Cousin Willie's?

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What other target market should Cousin Willie's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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