Cousin Willie's Consumer Insights

Who buys Cousin Willie's?

A Cousin Willie's consumer is generally higher income, African American, and upper middle age. Cousin Willie's consumers are more likely to purchase Cousin Willie's during larger pantry stocking trips. Brands such as Red Bull, Fresh Selections, and Pop-Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Cousin Willie's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.6%
Total Basket $ (median)
$55.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cousin Willie's Consumer Demographics

demographic
index
Female
98
Male
122
<24
64
25-34
61
35-44
112
45-54
128
55-64
119
65+
89
African American
252
Asian
27
Caucasian
107
Hispanic
37
demographic
index
Has Kids
95
No Kids
112
- $20k
92
$20k-40k
89
$40k-60k
118
$60k-80k
96
$80k-100k
120
$100k-125k
123
$125k +
52
No College
110
College
97
Adv. Degree
102

Understand Cousin Willie's Consumer Behavior

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Cousin Willie's Basket Affinity & Size

brand
basket affinity
Red Bull 17.8x
Fresh Selections 17.7x
Pop-Tarts 13.7x
Marie Callender's 9.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
466

Where is Cousin Willie's Purchased?

channels
index
Drug
18
Food
263
Gas & Convenience
2
Mass
22
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.5x
Blue Bonnet 2.2x
Birds Eye 2.1x
Marlboro Gold Pack 2.1x

How Did They Pay?

method
index
Cash
67
Credit
139
Debit
72
Food Stamps
174

When is Cousin Willie's Purchased?

day of week
Sun
21.4%
Mon
10.6%
Tue
12.8%
Wed
12.4%
Thu
10.4%
Fri
18.1%
Sat
14.3%
time of day
Morning
10.7%
Noon
10.2%
Afternoon
38.4%
Evening
32.0%
Late
8.8%

Get More Cousin Willie's Data

Contact us for the latest Cousin Willie's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cousin Willie's consumers switch to?

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Why do consumers stop buying Cousin Willie's products?

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Which retailers do Cousin Willie's shoppers prefer to shop at?

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What motivates consumers to try Cousin Willie's products?

Research the Cousin Willie's Target Market

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Who actually buys Cousin Willie's? Do these consumers match the intended target market of Cousin Willie's?

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What motivates the target market to buy Cousin Willie's?

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What other target market should Cousin Willie's look at?

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Which other brands have a similar target market?

About Our Cousin Willie's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.