CoverGirl Consumer Insights

Who buys CoverGirl?

A CoverGirl consumer is generally lower income, Caucasian, and adolescent age. CoverGirl consumers are more likely to purchase CoverGirl during larger pantry stocking trips. Brands such as Neutrogena, Olay, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

CoverGirl Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.94
% of Basket $ (median)
15.3%
Total Basket $ (median)
$45.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

CoverGirl Consumer Demographics

demographic
index
Female
103
Male
66
<24
132
25-34
102
35-44
92
45-54
107
55-64
102
65+
96
African American
75
Asian
73
Caucasian
104
Hispanic
101
demographic
index
Has Kids
95
No Kids
112
- $20k
102
$20k-40k
105
$40k-60k
103
$60k-80k
104
$80k-100k
105
$100k-125k
95
$125k +
81
No College
103
College
101
Adv. Degree
92

Understand CoverGirl Consumer Behavior

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CoverGirl Basket Affinity & Size

brand
basket affinity
Neutrogena 8.2x
Olay 7.9x
Secret 7.7x
TRESemme 7.3x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
267

Where is CoverGirl Purchased?

channels
index
Beauty
530
Club
2
Dollar
152
Drug
478
Food
34
Gas & Convenience
6
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Diet Pepsi 1.2x
General Mills Fiber One 1.2x
Lean Cuisine 1.2x

How Did They Pay?

method
index
Cash
115
Credit
95
Debit
106
Food Stamps
33

When is CoverGirl Purchased?

day of week
Sun
16.0%
Mon
12.7%
Tue
12.8%
Wed
12.4%
Thu
12.4%
Fri
15.6%
Sat
18.0%
time of day
Morning
14.2%
Noon
16.8%
Afternoon
35.0%
Evening
27.1%
Late
6.8%

Get More CoverGirl Data

Better understand CoverGirl consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do CoverGirl consumers switch to?

Stop sign

Why do consumers stop buying CoverGirl products?

Store front

Which retailers do CoverGirl shoppers prefer to shop at?

Sale sign

What motivates consumers to try CoverGirl products?

Research the CoverGirl Target Market

Arrow and target

Who actually buys CoverGirl? Do these consumers match the intended target market of CoverGirl?

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What motivates the target market to buy CoverGirl?

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What other target market should CoverGirl look at?

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Which other brands have a similar target market?

About Our CoverGirl Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.