CoverGirl Consumer Insights

Who buys CoverGirl? A CoverGirl consumer is generally lower income, Caucasian, and adolescent age. CoverGirl consumers are more likely to purchase CoverGirl during larger pantry stocking trips. Brands such as Neutrogena, Olay, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

CoverGirl Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.94
% of Basket $ (median)
15.3%
Total Basket $ (median)
$45.27

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

CoverGirl Consumer Demographics

demographic
index
Female
103
Male
66
<24
132
25-34
102
35-44
92
45-54
107
55-64
102
65+
96
African American
75
Asian
73
Caucasian
104
Hispanic
101
demographic
index
Has Kids
95
No Kids
112
- $20k
102
$20k-40k
105
$40k-60k
103
$60k-80k
104
$80k-100k
105
$100k-125k
95
$125k +
81
No College
103
College
101
Adv. Degree
92

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CoverGirl Basket Affinity & Size

brand
basket affinity
Neutrogena 8.2x
Olay 7.9x
Secret 7.7x
TRESemme 7.3x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
267

Where is CoverGirl Purchased?

channels
index
Beauty
530
Club
2
Dollar
152
Drug
478
Food
34
Gas & Convenience
6
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Diet Pepsi 1.2x
General Mills Fiber One 1.2x
Lean Cuisine 1.2x

How Did They Pay?

method
index
Cash
115
Credit
95
Debit
106
Food Stamps
33

When is CoverGirl Purchased?

day of week
Sun
16.0%
Mon
12.7%
Tue
12.8%
Wed
12.4%
Thu
12.4%
Fri
15.6%
Sat
18.0%
time of day
Morning
14.2%
Noon
16.8%
Afternoon
35.0%
Evening
27.1%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do CoverGirl consumers purchase?

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Why do CoverGirl consumers try new brands?

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Where do CoverGirl consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the CoverGirl Target Market

Arrow and target

Who actually buys CoverGirl? Do these consumers match the intended target market of CoverGirl?

Thought bubble

What motivates the target market to purchase CoverGirl?

magnifying glass

What other target market should CoverGirl look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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