Cra-Z-Art Consumer Insights

Who buys Cra-Z-Art?

A Cra-Z-Art consumer is generally slightly lower income, Hispanic, and lower middle age. Cra-Z-Art consumers are more likely to purchase Cra-Z-Art during larger pantry stocking trips. Brands such as Crayola, Kleenex, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Cra-Z-Art Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.97
% of Basket $ (median)
4.3%
Total Basket $ (median)
$46.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cra-Z-Art Consumer Demographics

demographic
index
Female
103
Male
67
<24
48
25-34
105
35-44
119
45-54
81
55-64
69
65+
62
African American
86
Asian
94
Caucasian
101
Hispanic
101
demographic
index
Has Kids
120
No Kids
54
- $20k
77
$20k-40k
96
$40k-60k
106
$60k-80k
101
$80k-100k
104
$100k-125k
99
$125k +
106
No College
88
College
99
Adv. Degree
117

Understand Cra-Z-Art Consumer Behavior

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Cra-Z-Art Basket Affinity & Size

brand
basket affinity
Crayola 69.9x
Kleenex 8.1x
Gerber Graduates 4.1x
Kool-Aid 3.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
385

Where is Cra-Z-Art Purchased?

channels
index
Dollar
96
Drug
1
Food
1
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.5x
Hawaiian Punch 1.5x
Dannon Danimals 1.5x
YoCrunch 1.5x

How Did They Pay?

method
index
Cash
86
Credit
102
Debit
113
Food Stamps
48

When is Cra-Z-Art Purchased?

day of week
Sun
13.1%
Mon
11.7%
Tue
11.3%
Wed
13.2%
Thu
13.8%
Fri
17.7%
Sat
19.3%
time of day
Morning
15.7%
Noon
17.5%
Afternoon
33.2%
Evening
25.2%
Late
8.3%

About Our Cra-Z-Art Consumer Insights

How do we know who buys Cra-Z-Art? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cra-Z-Art consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.