Cra-Z-Art Consumer Insights

Who buys Cra-Z-Art?

A Cra-Z-Art consumer is generally slightly lower income, Hispanic, and lower middle age. Cra-Z-Art consumers are more likely to purchase Cra-Z-Art during larger pantry stocking trips. Brands such as Crayola, Kleenex, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Cra-Z-Art Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.97
% of Basket $ (median)
4.3%
Total Basket $ (median)
$46.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cra-Z-Art Consumer Demographics

demographic
index
Female
103
Male
67
<24
48
25-34
105
35-44
119
45-54
81
55-64
69
65+
62
African American
86
Asian
94
Caucasian
101
Hispanic
101
demographic
index
Has Kids
120
No Kids
54
- $20k
77
$20k-40k
96
$40k-60k
106
$60k-80k
101
$80k-100k
104
$100k-125k
99
$125k +
106
No College
88
College
99
Adv. Degree
117

Understand Cra-Z-Art Consumer Behavior

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Cra-Z-Art Basket Affinity & Size

brand
basket affinity
Crayola 69.9x
Kleenex 8.1x
Gerber Graduates 4.1x
Kool-Aid 3.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
385

Where is Cra-Z-Art Purchased?

channels
index
Dollar
96
Drug
1
Food
1
Mass
214
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.5x
Hawaiian Punch 1.5x
Dannon Danimals 1.5x
YoCrunch 1.5x

How Did They Pay?

method
index
Cash
86
Credit
102
Debit
113
Food Stamps
48

When is Cra-Z-Art Purchased?

day of week
Sun
13.1%
Mon
11.7%
Tue
11.3%
Wed
13.2%
Thu
13.8%
Fri
17.7%
Sat
19.3%
time of day
Morning
15.7%
Noon
17.5%
Afternoon
33.2%
Evening
25.2%
Late
8.3%

Get More Cra-Z-Art Data

Contact us for the latest Cra-Z-Art consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cra-Z-Art consumers switch to?

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Why do consumers stop buying Cra-Z-Art products?

Store front

Which retailers do Cra-Z-Art shoppers prefer to shop at?

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What motivates consumers to try Cra-Z-Art products?

Research the Cra-Z-Art Target Market

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Who actually buys Cra-Z-Art? Do these consumers match the intended target market of Cra-Z-Art?

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What motivates the target market to buy Cra-Z-Art?

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What other target market should Cra-Z-Art look at?

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Which other brands have a similar target market?

About Our Cra-Z-Art Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.