Crab Classic Consumer Insights

Who buys Crab Classic?

A Crab Classic consumer is generally lower income, Asian, and adolescent age. Crab Classic consumers are more likely to purchase Crab Classic during larger pantry stocking trips. Brands such as Starkist, Libby's, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Crab Classic Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.0%
Total Basket $ (median)
$62.53

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crab Classic Consumer Demographics

demographic
index
Female
104
Male
66
<24
355
25-34
104
35-44
82
45-54
91
55-64
108
65+
78
African American
85
Asian
103
Caucasian
101
Hispanic
96
demographic
index
Has Kids
88
No Kids
128
- $20k
129
$20k-40k
161
$40k-60k
106
$60k-80k
90
$80k-100k
82
$100k-125k
83
$125k +
39
No College
160
College
88
Adv. Degree
87

Understand Crab Classic Consumer Behavior

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Crab Classic Basket Affinity & Size

brand
basket affinity
Starkist 7.9x
Libby's 7.1x
Jennie-O 6.7x
Sunny Meadow 6.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
475

Where is Crab Classic Purchased?

channels
index
Drug
26
Food
46
Mass
182
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.8x
Totino's Party Pizza 1.7x
Diet Mountain Dew 1.7x
Bertolli 1.6x

How Did They Pay?

method
index
Cash
99
Credit
68
Debit
116
Food Stamps
236

When is Crab Classic Purchased?

day of week
Sun
15.8%
Mon
12.3%
Tue
11.2%
Wed
11.0%
Thu
12.5%
Fri
14.8%
Sat
22.3%
time of day
Morning
15.6%
Noon
15.1%
Afternoon
35.0%
Evening
26.8%
Late
7.5%

About Our Crab Classic Consumer Insights

How do we know who buys Crab Classic? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Crab Classic consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.