Cracker Barrel Consumer Insights

Who buys Cracker Barrel? A Cracker Barrel consumer is generally very high income, Caucasian, and senior age. Cracker Barrel consumers are more likely to purchase Cracker Barrel during larger pantry stocking trips. Brands such as Nabisco Triscuit, Sargento, and Kraft also tend to be purchased in the same trip. Sample consumer insights data below.

Cracker Barrel Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.66
% of Basket $ (median)
6.4%
Total Basket $ (median)
$56.76

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  • Recent demographic data

Cracker Barrel Consumer Demographics

demographic
index
Female
101
Male
88
<24
44
25-34
69
35-44
95
45-54
117
55-64
164
65+
228
African American
81
Asian
31
Caucasian
116
Hispanic
43
demographic
index
Has Kids
87
No Kids
130
- $20k
53
$20k-40k
81
$40k-60k
93
$60k-80k
95
$80k-100k
120
$100k-125k
127
$125k +
127
No College
93
College
97
Adv. Degree
121

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Cracker Barrel Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 5.1x
Sargento 4.0x
Kraft 3.8x
Bolthouse Farms 3.8x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
427

Where is Cracker Barrel Purchased?

channels
index
Club
45
Dollar
7
Drug
105
Food
136
Gas & Convenience
43
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.6x
Birds Eye Steamfresh 1.5x
Boars Head 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
85
Credit
118
Debit
99
Food Stamps
36

When is Cracker Barrel Purchased?

day of week
Sun
16.7%
Mon
12.3%
Tue
11.9%
Wed
13.3%
Thu
10.4%
Fri
15.8%
Sat
19.6%
time of day
Morning
17.5%
Noon
19.6%
Afternoon
32.8%
Evening
24.6%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cracker Barrel consumers purchase?

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Why do Cracker Barrel consumers try new brands?

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Where do Cracker Barrel consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cracker Barrel Target Market

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Who actually buys Cracker Barrel? Do these consumers match the intended target market of Cracker Barrel?

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What motivates the target market to purchase Cracker Barrel?

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What other target market should Cracker Barrel look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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