Cracker Barrel Consumer Insights

Who buys Cracker Barrel?

A Cracker Barrel consumer is generally very high income, Caucasian, and senior age. Cracker Barrel consumers are more likely to purchase Cracker Barrel during larger pantry stocking trips. Brands such as Nabisco Triscuit, Sargento, and Kraft also tend to be purchased in the same trip. See sample consumer insights data below.

Cracker Barrel Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.66
% of Basket $ (median)
6.4%
Total Basket $ (median)
$56.76

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cracker Barrel Consumer Demographics

demographic
index
Female
101
Male
88
<24
44
25-34
69
35-44
95
45-54
117
55-64
164
65+
228
African American
81
Asian
31
Caucasian
116
Hispanic
43
demographic
index
Has Kids
87
No Kids
130
- $20k
53
$20k-40k
81
$40k-60k
93
$60k-80k
95
$80k-100k
120
$100k-125k
127
$125k +
127
No College
93
College
97
Adv. Degree
121

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Cracker Barrel Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 5.1x
Sargento 4.0x
Kraft 3.8x
Bolthouse Farms 3.8x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
427

Where is Cracker Barrel Purchased?

channels
index
Club
45
Dollar
7
Drug
105
Food
136
Gas & Convenience
43
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.6x
Birds Eye Steamfresh 1.5x
Boars Head 1.5x
Arnold 1.5x

How Did They Pay?

method
index
Cash
85
Credit
118
Debit
99
Food Stamps
36

When is Cracker Barrel Purchased?

day of week
Sun
16.7%
Mon
12.3%
Tue
11.9%
Wed
13.3%
Thu
10.4%
Fri
15.8%
Sat
19.6%
time of day
Morning
17.5%
Noon
19.6%
Afternoon
32.8%
Evening
24.6%
Late
5.6%

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Find Answers to Questions

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Which brands do Cracker Barrel consumers switch to?

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Why do consumers stop buying Cracker Barrel products?

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Which retailers do Cracker Barrel shoppers prefer to shop at?

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What motivates consumers to try Cracker Barrel products?

Research the Cracker Barrel Target Market

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Who actually buys Cracker Barrel? Do these consumers match the intended target market of Cracker Barrel?

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What motivates the target market to buy Cracker Barrel?

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What other target market should Cracker Barrel look at?

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Which other brands have a similar target market?

About Our Cracker Barrel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.