Cracker Jack Consumer Insights

Who buys Cracker Jack? A Cracker Jack consumer is generally lower income, African American, and older age. Cracker Jack consumers are more likely to purchase Cracker Jack during larger pantry stocking trips. Brands such as Twizzlers, Planters, and Kellogg's also tend to be purchased in the same trip. Sample consumer insights data below.

Cracker Jack Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.49
% of Basket $ (median)
5.7%
Total Basket $ (median)
$26.01

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Cracker Jack Consumer Demographics

demographic
index
Female
101
Male
89
<24
83
25-34
70
35-44
92
45-54
132
55-64
150
65+
145
African American
161
Asian
61
Caucasian
101
Hispanic
104
demographic
index
Has Kids
92
No Kids
117
- $20k
111
$20k-40k
112
$40k-60k
106
$60k-80k
98
$80k-100k
95
$100k-125k
91
$125k +
84
No College
124
College
95
Adv. Degree
97

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Cracker Jack Basket Affinity & Size

brand
basket affinity
Twizzlers 5.1x
Planters 4.5x
Kellogg's 4.4x
Skittles 4.4x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
284

Where is Cracker Jack Purchased?

channels
index
Beauty
3
Club
172
Dollar
716
Drug
94
Food
97
Gas & Convenience
261
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Diet Mountain Dew 1.6x
Sunbeam 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
130
Credit
90
Debit
93
Food Stamps
130

When is Cracker Jack Purchased?

day of week
Sun
14.0%
Mon
13.3%
Tue
12.7%
Wed
11.9%
Thu
13.6%
Fri
17.6%
Sat
16.9%
time of day
Morning
13.7%
Noon
16.2%
Afternoon
35.0%
Evening
29.6%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cracker Jack consumers purchase?

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Why do Cracker Jack consumers try new brands?

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Where do Cracker Jack consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cracker Jack Target Market

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Who actually buys Cracker Jack? Do these consumers match the intended target market of Cracker Jack?

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What motivates the target market to purchase Cracker Jack?

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What other target market should Cracker Jack look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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