Cracker Jack Consumer Insights

Who buys Cracker Jack?

A Cracker Jack consumer is generally lower income, African American, and older age. Cracker Jack consumers are more likely to purchase Cracker Jack during larger pantry stocking trips. Brands such as Twizzlers, Planters, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Cracker Jack Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.49
% of Basket $ (median)
5.7%
Total Basket $ (median)
$26.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cracker Jack Consumer Demographics

demographic
index
Female
101
Male
89
<24
83
25-34
70
35-44
92
45-54
132
55-64
150
65+
145
African American
161
Asian
61
Caucasian
101
Hispanic
104
demographic
index
Has Kids
92
No Kids
117
- $20k
111
$20k-40k
112
$40k-60k
106
$60k-80k
98
$80k-100k
95
$100k-125k
91
$125k +
84
No College
124
College
95
Adv. Degree
97

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Cracker Jack Basket Affinity & Size

brand
basket affinity
Twizzlers 5.1x
Planters 4.5x
Kellogg's 4.4x
Skittles 4.4x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
284

Where is Cracker Jack Purchased?

channels
index
Beauty
3
Club
172
Dollar
716
Drug
94
Food
97
Gas & Convenience
261
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Diet Mountain Dew 1.6x
Sunbeam 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
130
Credit
90
Debit
93
Food Stamps
130

When is Cracker Jack Purchased?

day of week
Sun
14.0%
Mon
13.3%
Tue
12.7%
Wed
11.9%
Thu
13.6%
Fri
17.6%
Sat
16.9%
time of day
Morning
13.7%
Noon
16.2%
Afternoon
35.0%
Evening
29.6%
Late
5.6%

Get More Cracker Jack Data

Contact us for the latest Cracker Jack consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cracker Jack consumers switch to?

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Why do consumers stop buying Cracker Jack products?

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Which retailers do Cracker Jack shoppers prefer to shop at?

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What motivates consumers to try Cracker Jack products?

Research the Cracker Jack Target Market

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Who actually buys Cracker Jack? Do these consumers match the intended target market of Cracker Jack?

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What motivates the target market to purchase Cracker Jack?

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What other target market should Cracker Jack look at?

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Which other brands have a similar target market?

About Our Cracker Jack Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.