Cracklin' Oat Bran Consumer Insights

Who buys Cracklin' Oat Bran? A Cracklin' Oat Bran consumer is generally very high income, Caucasian, and older age. Cracklin' Oat Bran consumers are more likely to purchase Cracklin' Oat Bran during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Bertolli, and Birds Eye Steamfresh also tend to be purchased in the same trip. Sample consumer insights data below.

Cracklin' Oat Bran Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.68
% of Basket $ (median)
4.8%
Total Basket $ (median)
$76.45

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Cracklin' Oat Bran Consumer Demographics

demographic
index
Female
97
Male
129
<24
36
25-34
68
35-44
111
45-54
99
55-64
165
65+
143
African American
20
Asian
19
Caucasian
120
Hispanic
34
demographic
index
Has Kids
105
No Kids
90
- $20k
32
$20k-40k
57
$40k-60k
74
$60k-80k
87
$80k-100k
133
$100k-125k
125
$125k +
204
No College
36
College
108
Adv. Degree
137

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Cracklin' Oat Bran Basket Affinity & Size

brand
basket affinity
Kelloggs Frosted Mini Wheat 14.5x
Bertolli 6.5x
Birds Eye Steamfresh 6.4x
Archer Farms 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
519

Where is Cracklin' Oat Bran Purchased?

channels
index
Club
1
Drug
19
Food
66
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.9x
Sabra 1.6x
Horizon Organic 1.5x
Duncan Hines 1.4x

How Did They Pay?

method
index
Cash
62
Credit
132
Debit
94
Food Stamps
49

When is Cracklin' Oat Bran Purchased?

day of week
Sun
18.6%
Mon
14.0%
Tue
11.0%
Wed
11.3%
Thu
11.5%
Fri
14.2%
Sat
19.4%
time of day
Morning
13.7%
Noon
15.4%
Afternoon
37.8%
Evening
27.5%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cracklin' Oat Bran consumers purchase?

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Why do Cracklin' Oat Bran consumers try new brands?

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Where do Cracklin' Oat Bran consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cracklin' Oat Bran Target Market

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Who actually buys Cracklin' Oat Bran? Do these consumers match the intended target market of Cracklin' Oat Bran?

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What motivates the target market to purchase Cracklin' Oat Bran?

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What other target market should Cracklin' Oat Bran look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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