Cracklin' Oat Bran Consumer Insights

Who buys Cracklin' Oat Bran?

A Cracklin' Oat Bran consumer is generally very high income, Caucasian, and older age. Cracklin' Oat Bran consumers are more likely to purchase Cracklin' Oat Bran during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Bertolli, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Cracklin' Oat Bran Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.68
% of Basket $ (median)
4.8%
Total Basket $ (median)
$76.45

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cracklin' Oat Bran Consumer Demographics

demographic
index
Female
97
Male
129
<24
36
25-34
68
35-44
111
45-54
99
55-64
165
65+
143
African American
20
Asian
19
Caucasian
120
Hispanic
34
demographic
index
Has Kids
105
No Kids
90
- $20k
32
$20k-40k
57
$40k-60k
74
$60k-80k
87
$80k-100k
133
$100k-125k
125
$125k +
204
No College
36
College
108
Adv. Degree
137

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Cracklin' Oat Bran Basket Affinity & Size

brand
basket affinity
Kelloggs Frosted Mini Wheat 14.5x
Bertolli 6.5x
Birds Eye Steamfresh 6.4x
Archer Farms 6.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
127
Pantry Stocking (21+ Items)
519

Where is Cracklin' Oat Bran Purchased?

channels
index
Club
1
Drug
19
Food
66
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.9x
Sabra 1.6x
Horizon Organic 1.5x
Duncan Hines 1.4x

How Did They Pay?

method
index
Cash
62
Credit
132
Debit
94
Food Stamps
49

When is Cracklin' Oat Bran Purchased?

day of week
Sun
18.6%
Mon
14.0%
Tue
11.0%
Wed
11.3%
Thu
11.5%
Fri
14.2%
Sat
19.4%
time of day
Morning
13.7%
Noon
15.4%
Afternoon
37.8%
Evening
27.5%
Late
5.5%

About Our Cracklin' Oat Bran Consumer Insights

How do we know who buys Cracklin' Oat Bran? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cracklin' Oat Bran consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.