Crate & Barrel Consumer Insights

Who buys Crate & Barrel?

A Crate & Barrel consumer is generally very low income, African American, and older age. Crate & Barrel consumers are more likely to purchase Crate & Barrel during larger pantry stocking trips. Brands such as Aquafina, Hostess, and Cheetos also tend to be purchased in the same trip. See sample consumer insights data below.

Crate & Barrel Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.28
% of Basket $ (median)
7.2%
Total Basket $ (median)
$17.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crate & Barrel Consumer Demographics

demographic
index
Female
97
Male
132
<24
122
25-34
111
35-44
75
45-54
112
55-64
148
65+
107
African American
356
Asian
114
Caucasian
80
Hispanic
138
demographic
index
Has Kids
90
No Kids
122
- $20k
220
$20k-40k
143
$40k-60k
104
$60k-80k
82
$80k-100k
84
$100k-125k
51
$125k +
49
No College
138
College
96
Adv. Degree
77

Understand Crate & Barrel Consumer Behavior

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Crate & Barrel Basket Affinity & Size

brand
basket affinity
Aquafina 7.9x
Hostess 7.7x
Cheetos 7.4x
A&W 6.7x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
121
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
149

Where is Crate & Barrel Purchased?

channels
index
Dollar
712
Drug
261
Food
13
Mass
142
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Hawaiian Punch 1.5x
Blue Bonnet 1.5x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
168
Credit
62
Debit
96
Food Stamps
157

When is Crate & Barrel Purchased?

day of week
Sun
12.0%
Mon
15.6%
Tue
12.8%
Wed
14.4%
Thu
16.6%
Fri
14.8%
Sat
13.8%
time of day
Morning
17.0%
Noon
16.7%
Afternoon
32.5%
Evening
23.2%
Late
10.6%

Get More Crate & Barrel Data

Contact us for the latest Crate & Barrel consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Crate & Barrel consumers switch to?

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Why do consumers stop buying Crate & Barrel products?

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Which retailers do Crate & Barrel shoppers prefer to shop at?

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What motivates consumers to try Crate & Barrel products?

Research the Crate & Barrel Target Market

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Who actually buys Crate & Barrel? Do these consumers match the intended target market of Crate & Barrel?

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What motivates the target market to purchase Crate & Barrel?

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What other target market should Crate & Barrel look at?

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Which other brands have a similar target market?

About Our Crate & Barrel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.