Crayola Consumer Insights

Who buys Crayola?

A Crayola consumer is generally very high income, Caucasian, and lower middle age. Crayola consumers are more likely to purchase Crayola during larger pantry stocking trips. Brands such as Kleenex, Archer Farms, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Crayola Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.54
% of Basket $ (median)
7.4%
Total Basket $ (median)
$47.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crayola Consumer Demographics

demographic
index
Female
103
Male
70
<24
58
25-34
108
35-44
121
45-54
73
55-64
64
65+
65
African American
70
Asian
83
Caucasian
103
Hispanic
100
demographic
index
Has Kids
122
No Kids
50
- $20k
72
$20k-40k
85
$40k-60k
95
$60k-80k
99
$80k-100k
107
$100k-125k
114
$125k +
127
No College
82
College
100
Adv. Degree
121

Understand Crayola Consumer Behavior

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Crayola Basket Affinity & Size

brand
basket affinity
Kleenex 10.0x
Archer Farms 7.6x
Ziploc 6.2x
Puffs 5.6x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
348

Where is Crayola Purchased?

channels
index
Beauty
5
Club
1
Dollar
138
Drug
83
Food
12
Gas & Convenience
3
Mass
192
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.4x
Yoplait Go-Gurt 1.3x
Gerber Graduates 1.3x
Capri Sun 1.3x

How Did They Pay?

method
index
Cash
85
Credit
101
Debit
114
Food Stamps
36

When is Crayola Purchased?

day of week
Sun
13.8%
Mon
12.1%
Tue
13.1%
Wed
13.0%
Thu
13.8%
Fri
16.8%
Sat
17.4%
time of day
Morning
15.1%
Noon
18.2%
Afternoon
34.0%
Evening
24.5%
Late
8.2%

About Our Crayola Consumer Insights

How do we know who buys Crayola? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Crayola consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.