Cream-O-Land Dairy Consumer Insights

Who buys Cream-O-Land Dairy? A Cream-O-Land Dairy consumer is generally higher income, Hispanic, and older age. Cream-O-Land Dairy consumers are more likely to purchase Cream-O-Land Dairy during larger pantry stocking trips. Brands such as Goya, Boars Head, and Tropicana also tend to be purchased in the same trip. Sample consumer insights data below.

Cream-O-Land Dairy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
17.3%
Total Basket $ (median)
$20.19

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Cream-O-Land Dairy Consumer Demographics

demographic
index
Female
100
Male
105
<24
110
25-34
93
35-44
96
45-54
92
55-64
172
65+
42
African American
82
Asian
155
Caucasian
74
Hispanic
269
demographic
index
Has Kids
97
No Kids
107
- $20k
92
$20k-40k
111
$40k-60k
74
$60k-80k
92
$80k-100k
82
$100k-125k
172
$125k +
93
No College
110
College
100
Adv. Degree
89

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Cream-O-Land Dairy Basket Affinity & Size

brand
basket affinity
Goya 20.9x
Boars Head 17.6x
Tropicana 16.8x
Arnold 14.7x
basket size
index
Urgent Need (1-2 Items)
72
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
139

Where is Cream-O-Land Dairy Purchased?

channels
index
Club
1
Dollar
80
Drug
581
Food
161
Gas & Convenience
71
Mass
9
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.5x
Entenmann's 2.4x
Utz 2.3x
Perdue 2.2x

How Did They Pay?

method
index
Cash
220
Credit
89
Debit
48
Food Stamps
132

When is Cream-O-Land Dairy Purchased?

day of week
Sun
17.1%
Mon
18.8%
Tue
14.3%
Wed
14.9%
Thu
10.9%
Fri
11.6%
Sat
12.6%
time of day
Morning
24.0%
Noon
12.2%
Afternoon
26.7%
Evening
29.6%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cream-O-Land Dairy consumers purchase?

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Why do Cream-O-Land Dairy consumers try new brands?

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Where do Cream-O-Land Dairy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cream-O-Land Dairy Target Market

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Who actually buys Cream-O-Land Dairy? Do these consumers match the intended target market of Cream-O-Land Dairy?

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What motivates the target market to purchase Cream-O-Land Dairy?

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What other target market should Cream-O-Land Dairy look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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