Cream of Wheat Consumer Insights

Who buys Cream of Wheat?

A Cream of Wheat consumer is generally very low income, African American, and upper middle age. Cream of Wheat consumers are more likely to purchase Cream of Wheat during larger pantry stocking trips. Brands such as Quaker, Kelloggs Frosted Mini Wheat, and General Mills Fiber One also tend to be purchased in the same trip. See sample consumer insights data below.

Cream of Wheat Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.55
% of Basket $ (median)
5.5%
Total Basket $ (median)
$64.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cream of Wheat Consumer Demographics

demographic
index
Female
99
Male
108
<24
97
25-34
86
35-44
96
45-54
124
55-64
105
65+
96
African American
143
Asian
66
Caucasian
99
Hispanic
119
demographic
index
Has Kids
96
No Kids
109
- $20k
125
$20k-40k
96
$40k-60k
104
$60k-80k
99
$80k-100k
91
$100k-125k
83
$125k +
110
No College
100
College
100
Adv. Degree
101

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Cream of Wheat Basket Affinity & Size

brand
basket affinity
Quaker 7.4x
Kelloggs Frosted Mini Wheat 5.3x
General Mills Fiber One 4.6x
Oroweat 4.2x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
460

Where is Cream of Wheat Purchased?

channels
index
Club
1
Dollar
219
Drug
42
Food
167
Gas & Convenience
11
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.6x
Gerber Graduates 1.5x
Yoplait Light 1.4x
Gerber 1.4x

How Did They Pay?

method
index
Cash
113
Credit
91
Debit
95
Food Stamps
180

When is Cream of Wheat Purchased?

day of week
Sun
19.6%
Mon
13.6%
Tue
12.1%
Wed
11.8%
Thu
11.4%
Fri
14.2%
Sat
17.2%
time of day
Morning
15.7%
Noon
16.1%
Afternoon
33.0%
Evening
28.8%
Late
6.5%

Get More Cream of Wheat Data

Contact us for the latest Cream of Wheat consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cream of Wheat consumers switch to?

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Why do consumers stop buying Cream of Wheat products?

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Which retailers do Cream of Wheat shoppers prefer to shop at?

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What motivates consumers to try Cream of Wheat products?

Research the Cream of Wheat Target Market

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Who actually buys Cream of Wheat? Do these consumers match the intended target market of Cream of Wheat?

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What motivates the target market to purchase Cream of Wheat?

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What other target market should Cream of Wheat look at?

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Which other brands have a similar target market?

About Our Cream of Wheat Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.