Creamette Consumer Insights

Who buys Creamette? Creamette consumers are generally slightly higher income, Caucasian, and older age. Creamette consumers are more likely to purchase Creamette during larger pantry stocking trips. Brands such as Prego, Ragu, and Hunts also tend to be purchased in the same trip. Sample consumer insights data below.

Creamette Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.79
% of Basket $ (median)
2.6%
Total Basket $ (median)
$68.18

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Creamette Consumer Demographics

demographic
index
Female
101
Male
87
<24
89
25-34
90
35-44
99
45-54
107
55-64
118
65+
111
African American
55
Asian
55
Caucasian
115
Hispanic
45
demographic
index
Has Kids
98
No Kids
104
- $20k
96
$20k-40k
89
$40k-60k
101
$60k-80k
116
$80k-100k
118
$100k-125k
94
$125k +
79
No College
110
College
99
Adv. Degree
92

Understand Creamette Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Creamette Basket Affinity & Size

brand
basket affinity
Prego 9.3x
Ragu 6.5x
Hunts 6.4x
Johnsonville 5.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
521

Where is Creamette Purchased?

channels
index
Club
8
Dollar
11
Drug
39
Food
177
Gas & Convenience
10
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Diet Mountain Dew 1.6x
Hostess 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
130
Credit
106
Debit
78
Food Stamps
118

When is Creamette Purchased?

day of week
Sun
17.2%
Mon
13.3%
Tue
11.1%
Wed
14.2%
Thu
11.5%
Fri
14.4%
Sat
18.2%
time of day
Morning
15.0%
Noon
17.2%
Afternoon
36.9%
Evening
24.7%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Creamette consumers purchase?

check mark

Why do Creamette consumers try new brands?

check mark

Where do Creamette consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Creamette Target Market

Arrow and target

Who actually buys Creamette? Do these consumers match the intended target market of Creamette?

Thought bubble

What motivates the target market to purchase Creamette?

magnifying glass

What other target market should Creamette look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us