Creamette Consumer Insights

Who buys Creamette?

A Creamette consumer is generally slightly higher income, Caucasian, and older age. Creamette consumers are more likely to purchase Creamette during larger pantry stocking trips. Brands such as Prego, Ragu, and Hunts also tend to be purchased in the same trip. See sample consumer insights data below.

Creamette Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.79
% of Basket $ (median)
2.6%
Total Basket $ (median)
$68.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Creamette Consumer Demographics

demographic
index
Female
101
Male
87
<24
89
25-34
90
35-44
99
45-54
107
55-64
118
65+
111
African American
55
Asian
55
Caucasian
115
Hispanic
45
demographic
index
Has Kids
98
No Kids
104
- $20k
96
$20k-40k
89
$40k-60k
101
$60k-80k
116
$80k-100k
118
$100k-125k
94
$125k +
79
No College
110
College
99
Adv. Degree
92

Understand Creamette Consumer Behavior

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Creamette Basket Affinity & Size

brand
basket affinity
Prego 9.3x
Ragu 6.5x
Hunts 6.4x
Johnsonville 5.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
521

Where is Creamette Purchased?

channels
index
Club
8
Dollar
11
Drug
39
Food
177
Gas & Convenience
10
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Diet Mountain Dew 1.6x
Hostess 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
130
Credit
106
Debit
78
Food Stamps
118

When is Creamette Purchased?

day of week
Sun
17.2%
Mon
13.3%
Tue
11.1%
Wed
14.2%
Thu
11.5%
Fri
14.4%
Sat
18.2%
time of day
Morning
15.0%
Noon
17.2%
Afternoon
36.9%
Evening
24.7%
Late
6.3%

About Our Creamette Consumer Insights

How do we know who buys Creamette? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Creamette consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.