Creamsicle Consumer Insights

Who buys Creamsicle? A Creamsicle consumer is generally higher income, Asian, and older age. Creamsicle consumers are more likely to purchase Creamsicle during larger pantry stocking trips. Brands such as Vlasic, Kool-Aid, and Yoplait also tend to be purchased in the same trip. Sample consumer insights data below.

Creamsicle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
8.2%
Total Basket $ (median)
$42.43

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Creamsicle Consumer Demographics

demographic
index
Female
102
Male
85
<24
102
25-34
97
35-44
94
45-54
106
55-64
120
65+
108
African American
52
Asian
172
Caucasian
92
Hispanic
117
demographic
index
Has Kids
100
No Kids
99
- $20k
99
$20k-40k
111
$40k-60k
90
$60k-80k
85
$80k-100k
104
$100k-125k
128
$125k +
91
No College
118
College
98
Adv. Degree
90

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Creamsicle Basket Affinity & Size

brand
basket affinity
Vlasic 6.0x
Kool-Aid 5.5x
Yoplait 5.3x
7Up 5.2x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
331

Where is Creamsicle Purchased?

channels
index
Club
13
Drug
8
Food
155
Gas & Convenience
913
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.2x
Smart Balance 1.8x
International Delight 1.7x
Red Bull 1.7x

How Did They Pay?

method
index
Cash
135
Credit
104
Debit
75
Food Stamps
142

When is Creamsicle Purchased?

day of week
Sun
16.8%
Mon
14.6%
Tue
10.6%
Wed
12.2%
Thu
12.2%
Fri
14.8%
Sat
18.9%
time of day
Morning
11.7%
Noon
15.4%
Afternoon
34.7%
Evening
31.2%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Creamsicle consumers purchase?

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Why do Creamsicle consumers try new brands?

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Where do Creamsicle consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Creamsicle Target Market

Arrow and target

Who actually buys Creamsicle? Do these consumers match the intended target market of Creamsicle?

Thought bubble

What motivates the target market to purchase Creamsicle?

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What other target market should Creamsicle look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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