Creamsicle Consumer Insights

Who buys Creamsicle?

A Creamsicle consumer is generally higher income, Asian, and older age. Creamsicle consumers are more likely to purchase Creamsicle during larger pantry stocking trips. Brands such as Vlasic, Kool-Aid, and Yoplait also tend to be purchased in the same trip. See sample consumer insights data below.

Creamsicle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
8.2%
Total Basket $ (median)
$42.43

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Creamsicle Consumer Demographics

demographic
index
Female
102
Male
85
<24
102
25-34
97
35-44
94
45-54
106
55-64
120
65+
108
African American
52
Asian
172
Caucasian
92
Hispanic
117
demographic
index
Has Kids
100
No Kids
99
- $20k
99
$20k-40k
111
$40k-60k
90
$60k-80k
85
$80k-100k
104
$100k-125k
128
$125k +
91
No College
118
College
98
Adv. Degree
90

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Creamsicle Basket Affinity & Size

brand
basket affinity
Vlasic 6.0x
Kool-Aid 5.5x
Yoplait 5.3x
7Up 5.2x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
133
Pantry Stocking (21+ Items)
331

Where is Creamsicle Purchased?

channels
index
Club
13
Drug
8
Food
155
Gas & Convenience
913
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.2x
Smart Balance 1.8x
International Delight 1.7x
Red Bull 1.7x

How Did They Pay?

method
index
Cash
135
Credit
104
Debit
75
Food Stamps
142

When is Creamsicle Purchased?

day of week
Sun
16.8%
Mon
14.6%
Tue
10.6%
Wed
12.2%
Thu
12.2%
Fri
14.8%
Sat
18.9%
time of day
Morning
11.7%
Noon
15.4%
Afternoon
34.7%
Evening
31.2%
Late
7.0%

About Our Creamsicle Consumer Insights

How do we know who buys Creamsicle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Creamsicle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.