Creative Converting Consumer Insights

Who buys Creative Converting?

A Creative Converting consumer is generally very high income, Caucasian, and lower middle age. Creative Converting consumers are more likely to purchase Creative Converting during larger pantry stocking trips. Brands such as Hefty, Duncan Hines, and Betty Crocker also tend to be purchased in the same trip. See sample consumer insights data below.

Creative Converting Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.94
% of Basket $ (median)
3.6%
Total Basket $ (median)
$54.23

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Creative Converting Consumer Demographics

demographic
index
Female
104
Male
62
<24
44
25-34
103
35-44
115
45-54
97
55-64
51
65+
84
African American
72
Asian
32
Caucasian
112
Hispanic
77
demographic
index
Has Kids
121
No Kids
52
- $20k
60
$20k-40k
85
$40k-60k
105
$60k-80k
118
$80k-100k
91
$100k-125k
97
$125k +
123
No College
84
College
101
Adv. Degree
112

Understand Creative Converting Consumer Behavior

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Creative Converting Basket Affinity & Size

brand
basket affinity
Hefty 10.1x
Duncan Hines 8.9x
Betty Crocker 5.5x
Marketside 5.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
420

Where is Creative Converting Purchased?

channels
index
Dollar
62
Drug
22
Food
8
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Dannon Danimals 1.6x
Hawaiian Punch 1.5x
Ro-Tel 1.5x

How Did They Pay?

method
index
Cash
89
Credit
113
Debit
101
Food Stamps
67

When is Creative Converting Purchased?

day of week
Sun
10.8%
Mon
10.3%
Tue
13.8%
Wed
13.3%
Thu
13.6%
Fri
19.4%
Sat
18.8%
time of day
Morning
18.4%
Noon
17.7%
Afternoon
34.7%
Evening
21.7%
Late
7.5%

About Our Creative Converting Consumer Insights

How do we know who buys Creative Converting? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Creative Converting consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.