Crest Consumer Insights

Who buys Crest?

A Crest consumer is generally very low income, Asian, and adolescent age. Crest consumers are more likely to purchase Crest during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Crest Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.52
% of Basket $ (median)
7.0%
Total Basket $ (median)
$50.56

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Crest Consumer Demographics

demographic
index
Female
100
Male
101
<24
134
25-34
112
35-44
95
45-54
94
55-64
92
65+
88
African American
113
Asian
159
Caucasian
91
Hispanic
120
demographic
index
Has Kids
96
No Kids
110
- $20k
115
$20k-40k
100
$40k-60k
98
$60k-80k
98
$80k-100k
96
$100k-125k
98
$125k +
103
No College
94
College
101
Adv. Degree
102

Understand Crest Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Crest Basket Affinity & Size

brand
basket affinity
Oral-B 13.1x
Listerine 7.8x
Secret 7.2x
Colgate 6.2x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
330

Where is Crest Purchased?

channels
index
Beauty
30
Club
75
Dollar
139
Drug
326
Food
54
Gas & Convenience
3
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.1x
Crayola 1.1x
Charmin 1.1x
Sweet Baby Ray's 1.1x

How Did They Pay?

method
index
Cash
115
Credit
99
Debit
98
Food Stamps
36

When is Crest Purchased?

day of week
Sun
17.7%
Mon
13.4%
Tue
12.9%
Wed
12.5%
Thu
12.2%
Fri
14.3%
Sat
16.9%
time of day
Morning
15.0%
Noon
17.6%
Afternoon
34.2%
Evening
26.5%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Crest consumers purchase?

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Why do Crest consumers try new brands?

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Where do Crest consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Crest Target Market

Arrow and target

Who actually buys Crest? Do these consumers match the intended target market of Crest?

Thought bubble

What motivates the target market to purchase Crest?

magnifying glass

What other target market should Crest look at?

venn diagram

Which other brands have a similar target market?

About Our Crest Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.