Crest Consumer Insights

Who buys Crest?

A Crest consumer is generally very low income, Asian, and adolescent age. Crest consumers are more likely to purchase Crest during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Crest Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.52
% of Basket $ (median)
7.0%
Total Basket $ (median)
$50.56

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crest Consumer Demographics

demographic
index
Female
100
Male
101
<24
134
25-34
112
35-44
95
45-54
94
55-64
92
65+
88
African American
113
Asian
159
Caucasian
91
Hispanic
120
demographic
index
Has Kids
96
No Kids
110
- $20k
115
$20k-40k
100
$40k-60k
98
$60k-80k
98
$80k-100k
96
$100k-125k
98
$125k +
103
No College
94
College
101
Adv. Degree
102

Understand Crest Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Crest Basket Affinity & Size

brand
basket affinity
Oral-B 13.1x
Listerine 7.8x
Secret 7.2x
Colgate 6.2x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
330

Where is Crest Purchased?

channels
index
Beauty
30
Club
75
Dollar
139
Drug
326
Food
54
Gas & Convenience
3
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.1x
Crayola 1.1x
Charmin 1.1x
Sweet Baby Ray's 1.1x

How Did They Pay?

method
index
Cash
115
Credit
99
Debit
98
Food Stamps
36

When is Crest Purchased?

day of week
Sun
17.7%
Mon
13.4%
Tue
12.9%
Wed
12.5%
Thu
12.2%
Fri
14.3%
Sat
16.9%
time of day
Morning
15.0%
Noon
17.6%
Afternoon
34.2%
Evening
26.5%
Late
6.6%

About Our Crest Consumer Insights

How do we know who buys Crest? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Crest consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.