Crisco Consumer Insights

Who buys Crisco?

A Crisco consumer is generally higher income, African American, and senior age. Crisco consumers are more likely to purchase Crisco during larger pantry stocking trips. Brands such as Duncan Hines, Domino, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Crisco Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.32
% of Basket $ (median)
5.4%
Total Basket $ (median)
$61.65

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crisco Consumer Demographics

demographic
index
Female
100
Male
100
<24
93
25-34
86
35-44
100
45-54
105
55-64
120
65+
146
African American
159
Asian
98
Caucasian
99
Hispanic
82
demographic
index
Has Kids
96
No Kids
110
- $20k
115
$20k-40k
96
$40k-60k
96
$60k-80k
98
$80k-100k
93
$100k-125k
140
$125k +
76
No College
111
College
100
Adv. Degree
89

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Crisco Basket Affinity & Size

brand
basket affinity
Duncan Hines 7.8x
Domino 7.5x
Blue Bonnet 5.1x
Betty Crocker 4.3x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
450

Where is Crisco Purchased?

channels
index
Club
123
Dollar
69
Drug
21
Food
130
Gas & Convenience
14
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.3x
Sunbeam 1.3x
French's 1.3x
Domino 1.3x

How Did They Pay?

method
index
Cash
109
Credit
97
Debit
95
Food Stamps
143

When is Crisco Purchased?

day of week
Sun
16.0%
Mon
12.9%
Tue
12.1%
Wed
12.4%
Thu
13.0%
Fri
15.2%
Sat
18.5%
time of day
Morning
17.7%
Noon
17.4%
Afternoon
34.6%
Evening
24.8%
Late
5.4%

About Our Crisco Consumer Insights

How do we know who buys Crisco? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Crisco consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.