Crispix Consumer Insights

Who buys Crispix?

A Crispix consumer is generally very high income, Caucasian, and older age. Crispix consumers are more likely to purchase Crispix during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, General Mills Cheerios, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Crispix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crispix Consumer Demographics

demographic
index
Female
101
Male
92
<24
69
25-34
99
35-44
95
45-54
103
55-64
126
65+
124
African American
39
Asian
53
Caucasian
117
Hispanic
39
demographic
index
Has Kids
97
No Kids
106
- $20k
73
$20k-40k
85
$40k-60k
80
$60k-80k
108
$80k-100k
107
$100k-125k
122
$125k +
129
No College
68
College
104
Adv. Degree
120

Understand Crispix Consumer Behavior

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Crispix Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
475

Where is Crispix Purchased?

channels
index
Club
1
Dollar
1
Drug
33
Food
140
Gas & Convenience
9
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Cheerios 1.6x
Kelloggs Frosted Mini Wheat 1.6x
Yoplait Go-Gurt 1.5x
Kelloggs Froot Loops 1.5x

How Did They Pay?

method
index
Cash
95
Credit
104
Debit
92
Food Stamps
153

When is Crispix Purchased?

day of week
Sun
17.4%
Mon
14.0%
Tue
12.1%
Wed
13.1%
Thu
11.4%
Fri
14.4%
Sat
17.5%
time of day
Morning
18.3%
Noon
17.1%
Afternoon
32.4%
Evening
26.5%
Late
5.7%

About Our Crispix Consumer Insights

How do we know who buys Crispix? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Crispix consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.