Crown Royal Consumer Insights

Who buys Crown Royal?

A Crown Royal consumer is generally very high income, African American, and senior age. Crown Royal consumers are more likely to purchase Crown Royal during smaller grocery trips. Brands such as Bud Light, Marlboro Gold Pack, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Crown Royal Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$26.99
% of Basket $ (median)
58.0%
Total Basket $ (median)
$46.52

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crown Royal Consumer Demographics

demographic
index
Female
99
Male
111
<24
60
25-34
95
35-44
98
45-54
109
55-64
107
65+
146
African American
200
Asian
127
Caucasian
94
Hispanic
91
demographic
index
Has Kids
83
No Kids
137
- $20k
98
$20k-40k
126
$40k-60k
77
$60k-80k
82
$80k-100k
76
$100k-125k
93
$125k +
162
No College
81
College
110
Adv. Degree
73

Understand Crown Royal Consumer Behavior

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Crown Royal Basket Affinity & Size

brand
basket affinity
Bud Light 38.5x
Marlboro Gold Pack 13.1x
Red Bull 7.7x
Coca-Cola 6.8x
basket size
index
Urgent Need (1-2 Items)
138
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
70
Pantry Stocking (21+ Items)
82

Where is Crown Royal Purchased?

channels
index
Club
257
Dollar
3
Drug
198
Food
112
Gas & Convenience
474
Mass
33
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.9x
Red Bull 1.7x
Monster Energy 1.6x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
103
Credit
129
Debit
84
Food Stamps
10

When is Crown Royal Purchased?

day of week
Sun
7.8%
Mon
9.4%
Tue
12.1%
Wed
13.5%
Thu
13.0%
Fri
23.0%
Sat
21.3%
time of day
Morning
8.4%
Noon
15.0%
Afternoon
39.3%
Evening
32.4%
Late
4.9%

About Our Crown Royal Consumer Insights

How do we know who buys Crown Royal? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Crown Royal consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.