Crown Royal Consumer Insights

Who buys Crown Royal? A Crown Royal consumer is generally very high income, African American, and senior age. Crown Royal consumers are more likely to purchase Crown Royal during smaller grocery trips. Brands such as Bud Light, Marlboro Gold Pack, and Red Bull also tend to be purchased in the same trip. Sample consumer insights data below.

Crown Royal Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$26.99
% of Basket $ (median)
58.0%
Total Basket $ (median)
$46.52

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Crown Royal Consumer Demographics

demographic
index
Female
99
Male
111
<24
60
25-34
95
35-44
98
45-54
109
55-64
107
65+
146
African American
200
Asian
127
Caucasian
94
Hispanic
91
demographic
index
Has Kids
83
No Kids
137
- $20k
98
$20k-40k
126
$40k-60k
77
$60k-80k
82
$80k-100k
76
$100k-125k
93
$125k +
162
No College
81
College
110
Adv. Degree
73

Understand Crown Royal Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Crown Royal Basket Affinity & Size

brand
basket affinity
Bud Light 38.5x
Marlboro Gold Pack 13.1x
Red Bull 7.7x
Coca-Cola 6.8x
basket size
index
Urgent Need (1-2 Items)
138
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
70
Pantry Stocking (21+ Items)
82

Where is Crown Royal Purchased?

channels
index
Club
257
Dollar
3
Drug
198
Food
112
Gas & Convenience
474
Mass
33
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.9x
Red Bull 1.7x
Monster Energy 1.6x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
103
Credit
129
Debit
84
Food Stamps
10

When is Crown Royal Purchased?

day of week
Sun
7.8%
Mon
9.4%
Tue
12.1%
Wed
13.5%
Thu
13.0%
Fri
23.0%
Sat
21.3%
time of day
Morning
8.4%
Noon
15.0%
Afternoon
39.3%
Evening
32.4%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Crown Royal consumers purchase?

check mark

Why do Crown Royal consumers try new brands?

check mark

Where do Crown Royal consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Crown Royal Target Market

Arrow and target

Who actually buys Crown Royal? Do these consumers match the intended target market of Crown Royal?

Thought bubble

What motivates the target market to purchase Crown Royal?

magnifying glass

What other target market should Crown Royal look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us