Crown Royal Consumer Insights

Who buys Crown Royal?

A Crown Royal consumer is generally very high income, African American, and senior age. Crown Royal consumers are more likely to purchase Crown Royal during smaller grocery trips. Brands such as Bud Light, Marlboro Gold Pack, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Crown Royal Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$26.99
% of Basket $ (median)
58.0%
Total Basket $ (median)
$46.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crown Royal Consumer Demographics

demographic
index
Female
99
Male
111
<24
60
25-34
95
35-44
98
45-54
109
55-64
107
65+
146
African American
200
Asian
127
Caucasian
94
Hispanic
91
demographic
index
Has Kids
83
No Kids
137
- $20k
98
$20k-40k
126
$40k-60k
77
$60k-80k
82
$80k-100k
76
$100k-125k
93
$125k +
162
No College
81
College
110
Adv. Degree
73

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Crown Royal Basket Affinity & Size

brand
basket affinity
Bud Light 38.5x
Marlboro Gold Pack 13.1x
Red Bull 7.7x
Coca-Cola 6.8x
basket size
index
Urgent Need (1-2 Items)
138
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
70
Pantry Stocking (21+ Items)
82

Where is Crown Royal Purchased?

channels
index
Club
257
Dollar
3
Drug
198
Food
112
Gas & Convenience
474
Mass
33
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.9x
Red Bull 1.7x
Monster Energy 1.6x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
103
Credit
129
Debit
84
Food Stamps
10

When is Crown Royal Purchased?

day of week
Sun
7.8%
Mon
9.4%
Tue
12.1%
Wed
13.5%
Thu
13.0%
Fri
23.0%
Sat
21.3%
time of day
Morning
8.4%
Noon
15.0%
Afternoon
39.3%
Evening
32.4%
Late
4.9%

Get More Crown Royal Data

Contact us for the latest Crown Royal consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Crown Royal consumers switch to?

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Why do consumers stop buying Crown Royal products?

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Which retailers do Crown Royal shoppers prefer to shop at?

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What motivates consumers to try Crown Royal products?

Research the Crown Royal Target Market

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Who actually buys Crown Royal? Do these consumers match the intended target market of Crown Royal?

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What motivates the target market to purchase Crown Royal?

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What other target market should Crown Royal look at?

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Which other brands have a similar target market?

About Our Crown Royal Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.