Crunch Master Consumer Insights

Who buys Crunch Master?

A Crunch Master consumer is generally very high income, Asian, and senior age. Crunch Master consumers are more likely to purchase Crunch Master during larger pantry stocking trips. Brands such as Taylor Farms, Sabra, and Planters also tend to be purchased in the same trip. See sample consumer insights data below.

Crunch Master Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.48
% of Basket $ (median)
6.0%
Total Basket $ (median)
$124.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crunch Master Consumer Demographics

demographic
index
Female
99
Male
114
<24
49
25-34
56
35-44
97
45-54
134
55-64
162
65+
193
African American
49
Asian
117
Caucasian
104
Hispanic
81
demographic
index
Has Kids
91
No Kids
121
- $20k
59
$20k-40k
74
$40k-60k
77
$60k-80k
94
$80k-100k
120
$100k-125k
144
$125k +
145
No College
70
College
97
Adv. Degree
151

Understand Crunch Master Consumer Behavior

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Crunch Master Basket Affinity & Size

brand
basket affinity
Taylor Farms 16.0x
Sabra 13.0x
Planters 9.1x
Arnold 8.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
206
Pantry Stocking (21+ Items)
303

Where is Crunch Master Purchased?

channels
index
Club
680
Drug
4
Food
30
Gas & Convenience
1
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Dannon Oikos 1.6x
Sabra 1.6x
Eggland's Best 1.5x

How Did They Pay?

method
index
Cash
56
Credit
130
Debit
104
Food Stamps
44

When is Crunch Master Purchased?

day of week
Sun
14.8%
Mon
12.2%
Tue
13.4%
Wed
12.4%
Thu
11.8%
Fri
15.5%
Sat
20.0%
time of day
Morning
11.7%
Noon
24.6%
Afternoon
40.5%
Evening
20.4%
Late
2.8%

About Our Crunch Master Consumer Insights

How do we know who buys Crunch Master? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Crunch Master consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.