Crunch Master Consumer Insights

Who buys Crunch Master? A Crunch Master consumer is generally very high income, Asian, and senior age. Crunch Master consumers are more likely to purchase Crunch Master during larger pantry stocking trips. Brands such as Taylor Farms, Sabra, and Planters also tend to be purchased in the same trip. Sample consumer insights data below.

Crunch Master Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.48
% of Basket $ (median)
6.0%
Total Basket $ (median)
$124.72

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Crunch Master Consumer Demographics

demographic
index
Female
99
Male
114
<24
49
25-34
56
35-44
97
45-54
134
55-64
162
65+
193
African American
49
Asian
117
Caucasian
104
Hispanic
81
demographic
index
Has Kids
91
No Kids
121
- $20k
59
$20k-40k
74
$40k-60k
77
$60k-80k
94
$80k-100k
120
$100k-125k
144
$125k +
145
No College
70
College
97
Adv. Degree
151

Understand Crunch Master Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Crunch Master Basket Affinity & Size

brand
basket affinity
Taylor Farms 16.0x
Sabra 13.0x
Planters 9.1x
Arnold 8.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
206
Pantry Stocking (21+ Items)
303

Where is Crunch Master Purchased?

channels
index
Club
680
Drug
4
Food
30
Gas & Convenience
1
Mass
42
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.8x
Dannon Oikos 1.6x
Sabra 1.6x
Eggland's Best 1.5x

How Did They Pay?

method
index
Cash
56
Credit
130
Debit
104
Food Stamps
44

When is Crunch Master Purchased?

day of week
Sun
14.8%
Mon
12.2%
Tue
13.4%
Wed
12.4%
Thu
11.8%
Fri
15.5%
Sat
20.0%
time of day
Morning
11.7%
Noon
24.6%
Afternoon
40.5%
Evening
20.4%
Late
2.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Crunch Master consumers purchase?

check mark

Why do Crunch Master consumers try new brands?

check mark

Where do Crunch Master consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Crunch Master Target Market

Arrow and target

Who actually buys Crunch Master? Do these consumers match the intended target market of Crunch Master?

Thought bubble

What motivates the target market to purchase Crunch Master?

magnifying glass

What other target market should Crunch Master look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us