Crunch N Munch Consumer Insights

Who buys Crunch N Munch?

A Crunch N Munch consumer is generally very low income, African American, and older age. Crunch N Munch consumers are more likely to purchase Crunch N Munch during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Sunny Meadow, and Pringles also tend to be purchased in the same trip. See sample consumer insights data below.

Crunch N Munch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.65
% of Basket $ (median)
3.2%
Total Basket $ (median)
$52.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crunch N Munch Consumer Demographics

demographic
index
Female
100
Male
96
<24
120
25-34
75
35-44
96
45-54
121
55-64
136
65+
118
African American
267
Asian
68
Caucasian
96
Hispanic
78
demographic
index
Has Kids
94
No Kids
113
- $20k
155
$20k-40k
116
$40k-60k
111
$60k-80k
98
$80k-100k
87
$100k-125k
73
$125k +
68
No College
138
College
97
Adv. Degree
71

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Crunch N Munch Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 6.2x
Sunny Meadow 5.7x
Pringles 4.6x
Twizzlers 4.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
387

Where is Crunch N Munch Purchased?

channels
index
Dollar
403
Drug
27
Food
75
Gas & Convenience
29
Mass
142
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Totino's Party Pizza 1.7x
Sunbeam 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
131
Credit
72
Debit
101
Food Stamps
195

When is Crunch N Munch Purchased?

day of week
Sun
15.8%
Mon
13.1%
Tue
12.0%
Wed
12.9%
Thu
11.5%
Fri
17.7%
Sat
17.0%
time of day
Morning
13.1%
Noon
15.5%
Afternoon
33.7%
Evening
29.8%
Late
8.0%

About Our Crunch N Munch Consumer Insights

How do we know who buys Crunch N Munch? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Crunch N Munch consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.