Crunch N Munch Consumer Insights

Who buys Crunch N Munch? A Crunch N Munch consumer is generally very low income, African American, and older age. Crunch N Munch consumers are more likely to purchase Crunch N Munch during larger pantry stocking trips. Brands such as Hunt's Snack Pack, Sunny Meadow, and Pringles also tend to be purchased in the same trip. Sample consumer insights data below.

Crunch N Munch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.65
% of Basket $ (median)
3.2%
Total Basket $ (median)
$52.31

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  • Attitudinal surveys
  • Recent demographic data

Crunch N Munch Consumer Demographics

demographic
index
Female
100
Male
96
<24
120
25-34
75
35-44
96
45-54
121
55-64
136
65+
118
African American
267
Asian
68
Caucasian
96
Hispanic
78
demographic
index
Has Kids
94
No Kids
113
- $20k
155
$20k-40k
116
$40k-60k
111
$60k-80k
98
$80k-100k
87
$100k-125k
73
$125k +
68
No College
138
College
97
Adv. Degree
71

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Crunch N Munch Basket Affinity & Size

brand
basket affinity
Hunt's Snack Pack 6.2x
Sunny Meadow 5.7x
Pringles 4.6x
Twizzlers 4.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
387

Where is Crunch N Munch Purchased?

channels
index
Dollar
403
Drug
27
Food
75
Gas & Convenience
29
Mass
142
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.7x
Totino's Party Pizza 1.7x
Sunbeam 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
131
Credit
72
Debit
101
Food Stamps
195

When is Crunch N Munch Purchased?

day of week
Sun
15.8%
Mon
13.1%
Tue
12.0%
Wed
12.9%
Thu
11.5%
Fri
17.7%
Sat
17.0%
time of day
Morning
13.1%
Noon
15.5%
Afternoon
33.7%
Evening
29.8%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Crunch N Munch consumers purchase?

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Why do Crunch N Munch consumers try new brands?

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Where do Crunch N Munch consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Crunch N Munch Target Market

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Who actually buys Crunch N Munch? Do these consumers match the intended target market of Crunch N Munch?

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What motivates the target market to purchase Crunch N Munch?

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What other target market should Crunch N Munch look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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