Crunch Pak Consumer Insights

Who buys Crunch Pak?

A Crunch Pak consumer is generally very high income, Hispanic, and lower middle age. Crunch Pak consumers are more likely to purchase Crunch Pak during larger pantry stocking trips. Brands such as Archer Farms, Taylor Farms, and Oscar Mayer Lunchables also tend to be purchased in the same trip. See sample consumer insights data below.

Crunch Pak Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.8%
Total Basket $ (median)
$72.85

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crunch Pak Consumer Demographics

demographic
index
Female
102
Male
76
<24
63
25-34
93
35-44
124
45-54
88
55-64
61
65+
60
African American
82
Asian
65
Caucasian
104
Hispanic
110
demographic
index
Has Kids
120
No Kids
55
- $20k
65
$20k-40k
69
$40k-60k
89
$60k-80k
96
$80k-100k
108
$100k-125k
123
$125k +
158
No College
76
College
102
Adv. Degree
120

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Crunch Pak Basket Affinity & Size

brand
basket affinity
Archer Farms 6.2x
Taylor Farms 5.9x
Oscar Mayer Lunchables 5.7x
Yoplait Go-Gurt 5.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
438

Where is Crunch Pak Purchased?

channels
index
Club
286
Drug
0
Food
12
Gas & Convenience
10
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Taylor Farms 1.5x
Yoplait Go-Gurt 1.5x
Bolthouse Farms 1.5x

How Did They Pay?

method
index
Cash
66
Credit
90
Debit
126
Food Stamps
120

When is Crunch Pak Purchased?

day of week
Sun
20.7%
Mon
14.5%
Tue
12.0%
Wed
11.3%
Thu
11.8%
Fri
13.5%
Sat
16.1%
time of day
Morning
14.4%
Noon
19.2%
Afternoon
35.2%
Evening
25.4%
Late
5.7%

About Our Crunch Pak Consumer Insights

How do we know who buys Crunch Pak? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Crunch Pak consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.