Crunch Pak Consumer Insights

Who buys Crunch Pak? Crunch Pak consumers are generally very high income, Hispanic, and lower middle age. Crunch Pak consumers are more likely to purchase Crunch Pak during larger pantry stocking trips. Brands such as Archer Farms, Taylor Farms, and Oscar Mayer Lunchables also tend to be purchased in the same trip. Sample consumer insights data below.

Crunch Pak Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
4.8%
Total Basket $ (median)
$72.85

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Crunch Pak Consumer Demographics

demographic
index
Female
102
Male
76
<24
63
25-34
93
35-44
124
45-54
88
55-64
61
65+
60
African American
82
Asian
65
Caucasian
104
Hispanic
110
demographic
index
Has Kids
120
No Kids
55
- $20k
65
$20k-40k
69
$40k-60k
89
$60k-80k
96
$80k-100k
108
$100k-125k
123
$125k +
158
No College
76
College
102
Adv. Degree
120

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Crunch Pak Basket Affinity & Size

brand
basket affinity
Archer Farms 6.2x
Taylor Farms 5.9x
Oscar Mayer Lunchables 5.7x
Yoplait Go-Gurt 5.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
438

Where is Crunch Pak Purchased?

channels
index
Club
286
Drug
0
Food
12
Gas & Convenience
10
Mass
145
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.6x
Taylor Farms 1.5x
Yoplait Go-Gurt 1.5x
Bolthouse Farms 1.5x

How Did They Pay?

method
index
Cash
66
Credit
90
Debit
126
Food Stamps
120

When is Crunch Pak Purchased?

day of week
Sun
20.7%
Mon
14.5%
Tue
12.0%
Wed
11.3%
Thu
11.8%
Fri
13.5%
Sat
16.1%
time of day
Morning
14.4%
Noon
19.2%
Afternoon
35.2%
Evening
25.4%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Crunch Pak consumers purchase?

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Why do Crunch Pak consumers try new brands?

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Where do Crunch Pak consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Crunch Pak Target Market

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Who actually buys Crunch Pak? Do these consumers match the intended target market of Crunch Pak?

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What motivates the target market to purchase Crunch Pak?

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What other target market should Crunch Pak look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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