Crush Consumer Insights

Who buys Crush?

A Crush consumer is generally very low income, African American, and adolescent age. Crush consumers are more likely to purchase Crush during larger pantry stocking trips. Brands such as Hawaiian Punch, Pepsi, and Mountain Dew also tend to be purchased in the same trip. See sample consumer insights data below.

Crush Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.4%
Total Basket $ (median)
$36.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crush Consumer Demographics

demographic
index
Female
101
Male
95
<24
112
25-34
99
35-44
96
45-54
109
55-64
102
65+
88
African American
208
Asian
83
Caucasian
94
Hispanic
107
demographic
index
Has Kids
101
No Kids
98
- $20k
140
$20k-40k
123
$40k-60k
115
$60k-80k
92
$80k-100k
88
$100k-125k
80
$125k +
64
No College
132
College
97
Adv. Degree
76

Understand Crush Consumer Behavior

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Crush Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 12.4x
Pepsi 7.2x
Mountain Dew 6.9x
A&W 6.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
344

Where is Crush Purchased?

channels
index
Beauty
3
Club
25
Dollar
374
Drug
53
Food
136
Gas & Convenience
121
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Red Bull 1.4x
A&W 1.4x
Kelloggs Frosted Flakes 1.4x

How Did They Pay?

method
index
Cash
129
Credit
80
Debit
92
Food Stamps
205

When is Crush Purchased?

day of week
Sun
17.2%
Mon
11.8%
Tue
11.3%
Wed
11.9%
Thu
12.7%
Fri
16.0%
Sat
19.0%
time of day
Morning
13.7%
Noon
15.7%
Afternoon
34.7%
Evening
28.6%
Late
7.4%

Get More Crush Data

Contact us for the latest Crush consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Crush consumers switch to?

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Why do consumers stop buying Crush products?

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Which retailers do Crush shoppers prefer to shop at?

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What motivates consumers to try Crush products?

Research the Crush Target Market

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Who actually buys Crush? Do these consumers match the intended target market of Crush?

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What motivates the target market to buy Crush?

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What other target market should Crush look at?

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Which other brands have a similar target market?

About Our Crush Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.