Crush Consumer Insights

Who buys Crush? Crush consumers are generally very low income, African American, and adolescent age. Crush consumers are more likely to purchase Crush during larger pantry stocking trips. Brands such as Hawaiian Punch, Pepsi, and Mountain Dew also tend to be purchased in the same trip. Sample consumer insights data below.

Crush Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
5.4%
Total Basket $ (median)
$36.72

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Crush Consumer Demographics

demographic
index
Female
101
Male
95
<24
112
25-34
99
35-44
96
45-54
109
55-64
102
65+
88
African American
208
Asian
83
Caucasian
94
Hispanic
107
demographic
index
Has Kids
101
No Kids
98
- $20k
140
$20k-40k
123
$40k-60k
115
$60k-80k
92
$80k-100k
88
$100k-125k
80
$125k +
64
No College
132
College
97
Adv. Degree
76

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Crush Basket Affinity & Size

brand
basket affinity
Hawaiian Punch 12.4x
Pepsi 7.2x
Mountain Dew 6.9x
A&W 6.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
344

Where is Crush Purchased?

channels
index
Beauty
3
Club
25
Dollar
374
Drug
53
Food
136
Gas & Convenience
121
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Red Bull 1.4x
A&W 1.4x
Kelloggs Frosted Flakes 1.4x

How Did They Pay?

method
index
Cash
129
Credit
80
Debit
92
Food Stamps
205

When is Crush Purchased?

day of week
Sun
17.2%
Mon
11.8%
Tue
11.3%
Wed
11.9%
Thu
12.7%
Fri
16.0%
Sat
19.0%
time of day
Morning
13.7%
Noon
15.7%
Afternoon
34.7%
Evening
28.6%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Crush consumers purchase?

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Why do Crush consumers try new brands?

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Where do Crush consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Crush Target Market

Arrow and target

Who actually buys Crush? Do these consumers match the intended target market of Crush?

Thought bubble

What motivates the target market to purchase Crush?

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What other target market should Crush look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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