Crystal Consumer Insights

Who buys Crystal?

A Crystal consumer is generally median income, Asian, and older age. Crystal consumers are more likely to purchase Crystal during larger pantry stocking trips. Brands such as Generic Pma, Taylor Farms, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Crystal Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.64
% of Basket $ (median)
4.5%
Total Basket $ (median)
$58.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crystal Consumer Demographics

demographic
index
Female
100
Male
100
<24
120
25-34
90
35-44
95
45-54
91
55-64
169
65+
99
African American
118
Asian
179
Caucasian
93
Hispanic
75
demographic
index
Has Kids
94
No Kids
114
- $20k
109
$20k-40k
108
$40k-60k
102
$60k-80k
130
$80k-100k
82
$100k-125k
77
$125k +
79
No College
138
College
96
Adv. Degree
76

Understand Crystal Consumer Behavior

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Crystal Basket Affinity & Size

brand
basket affinity
Generic Pma 5.8x
Taylor Farms 5.5x
French's 5.2x
Skippy 5.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
349

Where is Crystal Purchased?

channels
index
Club
398
Dollar
24
Drug
80
Food
62
Gas & Convenience
36
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Jennie-O 1.4x
Gerber Graduates 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
101
Credit
102
Debit
90
Food Stamps
174

When is Crystal Purchased?

day of week
Sun
14.2%
Mon
13.0%
Tue
12.3%
Wed
11.4%
Thu
12.8%
Fri
14.7%
Sat
21.6%
time of day
Morning
19.3%
Noon
17.6%
Afternoon
34.2%
Evening
24.3%
Late
4.6%

About Our Crystal Consumer Insights

How do we know who buys Crystal? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Crystal consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.