Crystal Consumer Insights

Who buys Crystal?

A Crystal consumer is generally median income, Asian, and older age. Crystal consumers are more likely to purchase Crystal during larger pantry stocking trips. Brands such as Generic Pma, Taylor Farms, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Crystal Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.64
% of Basket $ (median)
4.5%
Total Basket $ (median)
$58.58

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Crystal Consumer Demographics

demographic
index
Female
100
Male
100
<24
120
25-34
90
35-44
95
45-54
91
55-64
169
65+
99
African American
118
Asian
179
Caucasian
93
Hispanic
75
demographic
index
Has Kids
94
No Kids
114
- $20k
109
$20k-40k
108
$40k-60k
102
$60k-80k
130
$80k-100k
82
$100k-125k
77
$125k +
79
No College
138
College
96
Adv. Degree
76

Understand Crystal Consumer Behavior

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Crystal Basket Affinity & Size

brand
basket affinity
Generic Pma 5.8x
Taylor Farms 5.5x
French's 5.2x
Skippy 5.2x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
349

Where is Crystal Purchased?

channels
index
Club
398
Dollar
24
Drug
80
Food
62
Gas & Convenience
36
Mass
69
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Jennie-O 1.4x
Gerber Graduates 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
101
Credit
102
Debit
90
Food Stamps
174

When is Crystal Purchased?

day of week
Sun
14.2%
Mon
13.0%
Tue
12.3%
Wed
11.4%
Thu
12.8%
Fri
14.7%
Sat
21.6%
time of day
Morning
19.3%
Noon
17.6%
Afternoon
34.2%
Evening
24.3%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Crystal consumers purchase?

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Why do Crystal consumers try new brands?

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Where do Crystal consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Crystal Target Market

Arrow and target

Who actually buys Crystal? Do these consumers match the intended target market of Crystal?

Thought bubble

What motivates the target market to purchase Crystal?

magnifying glass

What other target market should Crystal look at?

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Which other brands have a similar target market?

About Our Crystal Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.