Crystal Light Consumer Insights

Who buys Crystal Light? A Crystal Light consumer is generally very high income, Caucasian, and senior age. Crystal Light consumers are more likely to purchase Crystal Light during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Kool-Aid, and Yoplait Light also tend to be purchased in the same trip. Sample consumer insights data below.

Crystal Light Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.49
% of Basket $ (median)
5.6%
Total Basket $ (median)
$61.89

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Crystal Light Consumer Demographics

demographic
index
Female
101
Male
90
<24
77
25-34
88
35-44
98
45-54
118
55-64
107
65+
123
African American
92
Asian
47
Caucasian
109
Hispanic
81
demographic
index
Has Kids
97
No Kids
108
- $20k
88
$20k-40k
88
$40k-60k
98
$60k-80k
108
$80k-100k
104
$100k-125k
101
$125k +
112
No College
91
College
101
Adv. Degree
106

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Crystal Light Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 3.7x
Kool-Aid 3.6x
Yoplait Light 3.5x
Kelloggs Special K 3.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
446

Where is Crystal Light Purchased?

channels
index
Beauty
229
Club
62
Dollar
53
Drug
39
Food
128
Gas & Convenience
8
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.5x
Diet Mountain Dew 1.5x
Yoplait Light 1.4x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
89
Credit
104
Debit
101
Food Stamps
106

When is Crystal Light Purchased?

day of week
Sun
18.0%
Mon
13.2%
Tue
12.1%
Wed
11.9%
Thu
12.0%
Fri
14.9%
Sat
17.8%
time of day
Morning
15.3%
Noon
17.2%
Afternoon
34.4%
Evening
26.7%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Crystal Light consumers purchase?

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Why do Crystal Light consumers try new brands?

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Where do Crystal Light consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Crystal Light Target Market

Arrow and target

Who actually buys Crystal Light? Do these consumers match the intended target market of Crystal Light?

Thought bubble

What motivates the target market to purchase Crystal Light?

magnifying glass

What other target market should Crystal Light look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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