Crystal Light Consumer Insights

Who buys Crystal Light?

A Crystal Light consumer is generally very high income, Caucasian, and senior age. Crystal Light consumers are more likely to purchase Crystal Light during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Kool-Aid, and Yoplait Light also tend to be purchased in the same trip. See sample consumer insights data below.

Crystal Light Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
5.6%
Total Basket $ (median)
$61.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Crystal Light Consumer Demographics

demographic
index
Female
101
Male
90
<24
77
25-34
88
35-44
98
45-54
118
55-64
107
65+
123
African American
92
Asian
47
Caucasian
109
Hispanic
81
demographic
index
Has Kids
97
No Kids
108
- $20k
88
$20k-40k
88
$40k-60k
98
$60k-80k
108
$80k-100k
104
$100k-125k
101
$125k +
112
No College
91
College
101
Adv. Degree
106

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Crystal Light Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 3.7x
Kool-Aid 3.6x
Yoplait Light 3.5x
Kelloggs Special K 3.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
446

Where is Crystal Light Purchased?

channels
index
Beauty
229
Club
62
Dollar
53
Drug
39
Food
128
Gas & Convenience
8
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.5x
Diet Mountain Dew 1.5x
Yoplait Light 1.4x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
89
Credit
104
Debit
101
Food Stamps
106

When is Crystal Light Purchased?

day of week
Sun
18.0%
Mon
13.2%
Tue
12.1%
Wed
11.9%
Thu
12.0%
Fri
14.9%
Sat
17.8%
time of day
Morning
15.3%
Noon
17.2%
Afternoon
34.4%
Evening
26.7%
Late
6.4%

Get More Crystal Light Data

Better understand Crystal Light consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Crystal Light consumers switch to?

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Why do consumers stop buying Crystal Light products?

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Which retailers do Crystal Light shoppers prefer to shop at?

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What motivates consumers to try Crystal Light products?

Research the Crystal Light Target Market

Arrow and target

Who actually buys Crystal Light? Do these consumers match the intended target market of Crystal Light?

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What motivates the target market to buy Crystal Light?

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What other target market should Crystal Light look at?

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Which other brands have a similar target market?

About Our Crystal Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.