Culinary Circle Consumer Insights

Who buys Culinary Circle?

A Culinary Circle consumer is generally very high income, Caucasian, and upper middle age. Culinary Circle consumers are more likely to purchase Culinary Circle during larger pantry stocking trips. Brands such as Fresh Express, TURKEY KNOB, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Culinary Circle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.00
% of Basket $ (median)
10.5%
Total Basket $ (median)
$47.79

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Culinary Circle Consumer Demographics

demographic
index
Female
98
Male
122
<24
94
25-34
101
35-44
92
45-54
124
55-64
81
65+
87
African American
40
Asian
57
Caucasian
111
Hispanic
75
demographic
index
Has Kids
99
No Kids
103
- $20k
96
$20k-40k
88
$40k-60k
94
$60k-80k
92
$80k-100k
111
$100k-125k
105
$125k +
124
No College
86
College
97
Adv. Degree
131

Understand Culinary Circle Consumer Behavior

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Culinary Circle Basket Affinity & Size

brand
basket affinity
Fresh Express 13.9x
TURKEY KNOB 6.6x
Jennie-O 6.0x
Utz 5.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
388

Where is Culinary Circle Purchased?

channels
index
Dollar
3
Drug
257
Food
245
Gas & Convenience
7
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Express 1.8x
Smart Balance 1.7x
Perdue 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
393
Credit
28
Debit
23
Food Stamps
86

When is Culinary Circle Purchased?

day of week
Sun
20.8%
Mon
11.2%
Tue
11.4%
Wed
11.6%
Thu
11.3%
Fri
16.0%
Sat
17.7%
time of day
Morning
13.4%
Noon
14.7%
Afternoon
33.9%
Evening
32.4%
Late
5.5%

About Our Culinary Circle Consumer Insights

How do we know who buys Culinary Circle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Culinary Circle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.