Culinary Circle Consumer Insights

Who buys Culinary Circle?

A Culinary Circle consumer is generally very high income, Caucasian, and upper middle age. Culinary Circle consumers are more likely to purchase Culinary Circle during larger pantry stocking trips. Brands such as Fresh Express, TURKEY KNOB, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Culinary Circle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.00
% of Basket $ (median)
10.5%
Total Basket $ (median)
$47.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Culinary Circle Consumer Demographics

demographic
index
Female
98
Male
122
<24
94
25-34
101
35-44
92
45-54
124
55-64
81
65+
87
African American
40
Asian
57
Caucasian
111
Hispanic
75
demographic
index
Has Kids
99
No Kids
103
- $20k
96
$20k-40k
88
$40k-60k
94
$60k-80k
92
$80k-100k
111
$100k-125k
105
$125k +
124
No College
86
College
97
Adv. Degree
131

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Culinary Circle Basket Affinity & Size

brand
basket affinity
Fresh Express 13.9x
TURKEY KNOB 6.6x
Jennie-O 6.0x
Utz 5.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
388

Where is Culinary Circle Purchased?

channels
index
Dollar
3
Drug
257
Food
245
Gas & Convenience
7
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Express 1.8x
Smart Balance 1.7x
Perdue 1.6x
Nabisco Triscuit 1.5x

How Did They Pay?

method
index
Cash
393
Credit
28
Debit
23
Food Stamps
86

When is Culinary Circle Purchased?

day of week
Sun
20.8%
Mon
11.2%
Tue
11.4%
Wed
11.6%
Thu
11.3%
Fri
16.0%
Sat
17.7%
time of day
Morning
13.4%
Noon
14.7%
Afternoon
33.9%
Evening
32.4%
Late
5.5%

Get More Culinary Circle Data

Contact us for the latest Culinary Circle consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Culinary Circle consumers switch to?

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Why do consumers stop buying Culinary Circle products?

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Which retailers do Culinary Circle shoppers prefer to shop at?

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What motivates consumers to try Culinary Circle products?

Research the Culinary Circle Target Market

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Who actually buys Culinary Circle? Do these consumers match the intended target market of Culinary Circle?

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What motivates the target market to buy Culinary Circle?

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What other target market should Culinary Circle look at?

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Which other brands have a similar target market?

About Our Culinary Circle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.