Culturelle Consumer Insights

Who buys Culturelle?

A Culturelle consumer is generally very high income, Asian, and senior age. Culturelle consumers are more likely to purchase Culturelle during larger pantry stocking trips. Brands such as Neutrogena, Ziploc, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Culturelle Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$18.52
% of Basket $ (median)
44.3%
Total Basket $ (median)
$41.85

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Culturelle Consumer Demographics

demographic
index
Female
99
Male
110
<24
58
25-34
90
35-44
117
45-54
82
55-64
94
65+
153
African American
81
Asian
164
Caucasian
95
Hispanic
104
demographic
index
Has Kids
103
No Kids
93
- $20k
90
$20k-40k
74
$40k-60k
85
$60k-80k
100
$80k-100k
97
$100k-125k
115
$125k +
155
No College
63
College
102
Adv. Degree
132

Understand Culturelle Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Culturelle Basket Affinity & Size

brand
basket affinity
Neutrogena 7.3x
Ziploc 6.0x
Secret 6.0x
Cascade 5.7x
basket size
index
Urgent Need (1-2 Items)
74
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
172

Where is Culturelle Purchased?

channels
index
Beauty
36
Club
148
Drug
479
Food
23
Gas & Convenience
4
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.5x
Nabisco Triscuit 1.4x
Huggies 1.4x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
86
Credit
121
Debit
93
Food Stamps
17

When is Culturelle Purchased?

day of week
Sun
16.6%
Mon
15.2%
Tue
13.4%
Wed
13.3%
Thu
12.5%
Fri
14.2%
Sat
14.8%
time of day
Morning
17.9%
Noon
18.1%
Afternoon
35.3%
Evening
23.2%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Culturelle consumers purchase?

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Why do Culturelle consumers try new brands?

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Where do Culturelle consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Culturelle Target Market

Arrow and target

Who actually buys Culturelle? Do these consumers match the intended target market of Culturelle?

Thought bubble

What motivates the target market to purchase Culturelle?

magnifying glass

What other target market should Culturelle look at?

venn diagram

Which other brands have a similar target market?

About Our Culturelle Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.