Culturelle Consumer Insights

Who buys Culturelle?

A Culturelle consumer is generally very high income, Asian, and senior age. Culturelle consumers are more likely to purchase Culturelle during larger pantry stocking trips. Brands such as Neutrogena, Ziploc, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Culturelle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$18.52
% of Basket $ (median)
44.3%
Total Basket $ (median)
$41.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Culturelle Consumer Demographics

demographic
index
Female
99
Male
110
<24
58
25-34
90
35-44
117
45-54
82
55-64
94
65+
153
African American
81
Asian
164
Caucasian
95
Hispanic
104
demographic
index
Has Kids
103
No Kids
93
- $20k
90
$20k-40k
74
$40k-60k
85
$60k-80k
100
$80k-100k
97
$100k-125k
115
$125k +
155
No College
63
College
102
Adv. Degree
132

Understand Culturelle Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Culturelle Basket Affinity & Size

brand
basket affinity
Neutrogena 7.3x
Ziploc 6.0x
Secret 6.0x
Cascade 5.7x
basket size
index
Urgent Need (1-2 Items)
74
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
172

Where is Culturelle Purchased?

channels
index
Beauty
36
Club
148
Drug
479
Food
23
Gas & Convenience
4
Mass
98
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.5x
Nabisco Triscuit 1.4x
Huggies 1.4x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
86
Credit
121
Debit
93
Food Stamps
17

When is Culturelle Purchased?

day of week
Sun
16.6%
Mon
15.2%
Tue
13.4%
Wed
13.3%
Thu
12.5%
Fri
14.2%
Sat
14.8%
time of day
Morning
17.9%
Noon
18.1%
Afternoon
35.3%
Evening
23.2%
Late
5.4%

About Our Culturelle Consumer Insights

How do we know who buys Culturelle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Culturelle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.