Cupcake Vineyards Consumer Insights

Who buys Cupcake Vineyards?

A Cupcake Vineyards consumer is generally very high income, Caucasian, and senior age. Cupcake Vineyards consumers are more likely to purchase Cupcake Vineyards during larger pantry stocking trips. Brands such as Bolthouse Farms, Nabisco Triscuit, and Canada Dry also tend to be purchased in the same trip. Sample consumer insights data below.

Cupcake Vineyards Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
19.3%
Total Basket $ (median)
$51.79

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cupcake Vineyards Consumer Demographics

demographic
index
Female
100
Male
96
<24
86
25-34
97
35-44
102
45-54
100
55-64
102
65+
117
African American
81
Asian
58
Caucasian
106
Hispanic
90
demographic
index
Has Kids
92
No Kids
119
- $20k
54
$20k-40k
70
$40k-60k
75
$60k-80k
90
$80k-100k
106
$100k-125k
123
$125k +
197
No College
49
College
105
Adv. Degree
134

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Cupcake Vineyards Basket Affinity & Size

brand
basket affinity
Bolthouse Farms 9.1x
Nabisco Triscuit 6.4x
Canada Dry 5.0x
Archer Farms 4.9x
basket size
index
Urgent Need (1-2 Items)
38
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
253

Where is Cupcake Vineyards Purchased?

channels
index
Club
38
Dollar
1
Drug
114
Food
165
Gas & Convenience
32
Mass
71
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.7x
Sabra 1.7x
Nabisco Triscuit 1.5x
Red Bull 1.5x

How Did They Pay?

method
index
Cash
93
Credit
126
Debit
93
Food Stamps
13

When is Cupcake Vineyards Purchased?

day of week
Sun
12.5%
Mon
10.0%
Tue
10.9%
Wed
13.0%
Thu
12.7%
Fri
20.4%
Sat
20.5%
time of day
Morning
9.3%
Noon
15.6%
Afternoon
35.4%
Evening
34.1%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cupcake Vineyards consumers purchase?

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Why do Cupcake Vineyards consumers try new brands?

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Where do Cupcake Vineyards consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cupcake Vineyards Target Market

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Who actually buys Cupcake Vineyards? Do these consumers match the intended target market of Cupcake Vineyards?

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What motivates the target market to purchase Cupcake Vineyards?

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What other target market should Cupcake Vineyards look at?

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Which other brands have a similar target market?

About Our Cupcake Vineyards Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.