Curad Consumer Insights

Who buys Curad?

A Curad consumer is generally very low income, Asian, and adolescent age. Curad consumers are more likely to purchase Curad during larger pantry stocking trips. Brands such as Oral-B, Hefty, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Curad Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.78
% of Basket $ (median)
6.9%
Total Basket $ (median)
$40.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Curad Consumer Demographics

demographic
index
Female
97
Male
125
<24
119
25-34
109
35-44
92
45-54
97
55-64
108
65+
117
African American
85
Asian
141
Caucasian
97
Hispanic
101
demographic
index
Has Kids
90
No Kids
122
- $20k
138
$20k-40k
126
$40k-60k
99
$60k-80k
122
$80k-100k
78
$100k-125k
69
$125k +
63
No College
116
College
99
Adv. Degree
85

Understand Curad Consumer Behavior

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Curad Basket Affinity & Size

brand
basket affinity
Oral-B 7.5x
Hefty 6.0x
French's 5.2x
CoverGirl 4.8x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
297

Where is Curad Purchased?

channels
index
Beauty
43
Club
94
Dollar
46
Drug
68
Food
23
Gas & Convenience
6
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.4x
Purina Friskies 1.4x
Duncan Hines 1.3x
Charmin 1.3x

How Did They Pay?

method
index
Cash
114
Credit
94
Debit
104
Food Stamps
77

When is Curad Purchased?

day of week
Sun
13.8%
Mon
13.9%
Tue
15.6%
Wed
12.5%
Thu
14.0%
Fri
14.7%
Sat
15.6%
time of day
Morning
16.0%
Noon
18.6%
Afternoon
33.4%
Evening
23.6%
Late
8.3%

Get More Curad Data

Contact us for the latest Curad consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Curad consumers switch to?

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Why do consumers stop buying Curad products?

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Which retailers do Curad shoppers prefer to shop at?

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What motivates consumers to try Curad products?

Research the Curad Target Market

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Who actually buys Curad? Do these consumers match the intended target market of Curad?

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What motivates the target market to buy Curad?

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What other target market should Curad look at?

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Which other brands have a similar target market?

About Our Curad Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.