Curel Consumer Insights

Who buys Curel? A Curel consumer is generally higher income, Asian, and senior age. Curel consumers are more likely to purchase Curel during larger pantry stocking trips. Brands such as Dove, Secret, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Curel Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.83
% of Basket $ (median)
11.3%
Total Basket $ (median)
$60.67

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Curel Consumer Demographics

demographic
index
Female
95
Male
145
<24
143
25-34
87
35-44
96
45-54
109
55-64
107
65+
151
African American
161
Asian
170
Caucasian
90
Hispanic
103
demographic
index
Has Kids
95
No Kids
112
- $20k
95
$20k-40k
92
$40k-60k
91
$60k-80k
103
$80k-100k
99
$100k-125k
116
$125k +
109
No College
89
College
100
Adv. Degree
113

Understand Curel Consumer Behavior

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Curel Basket Affinity & Size

brand
basket affinity
Dove 12.1x
Secret 8.1x
Swiffer 7.8x
Listerine 7.5x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
291

Where is Curel Purchased?

channels
index
Beauty
31
Club
160
Dollar
10
Drug
276
Food
30
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Bertolli 1.4x
Dove 1.4x
Neutrogena 1.4x

How Did They Pay?

method
index
Cash
93
Credit
107
Debit
105
Food Stamps
27

When is Curel Purchased?

day of week
Sun
17.2%
Mon
13.5%
Tue
12.0%
Wed
11.6%
Thu
13.3%
Fri
16.1%
Sat
16.3%
time of day
Morning
14.5%
Noon
19.2%
Afternoon
37.0%
Evening
23.6%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Curel consumers purchase?

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Why do Curel consumers try new brands?

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Where do Curel consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Curel Target Market

Arrow and target

Who actually buys Curel? Do these consumers match the intended target market of Curel?

Thought bubble

What motivates the target market to purchase Curel?

magnifying glass

What other target market should Curel look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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