Curel Consumer Insights

Who buys Curel?

A Curel consumer is generally higher income, Asian, and senior age. Curel consumers are more likely to purchase Curel during larger pantry stocking trips. Brands such as Dove, Secret, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Curel Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.83
% of Basket $ (median)
11.3%
Total Basket $ (median)
$60.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Curel Consumer Demographics

demographic
index
Female
95
Male
145
<24
143
25-34
87
35-44
96
45-54
109
55-64
107
65+
151
African American
161
Asian
170
Caucasian
90
Hispanic
103
demographic
index
Has Kids
95
No Kids
112
- $20k
95
$20k-40k
92
$40k-60k
91
$60k-80k
103
$80k-100k
99
$100k-125k
116
$125k +
109
No College
89
College
100
Adv. Degree
113

Understand Curel Consumer Behavior

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Curel Basket Affinity & Size

brand
basket affinity
Dove 12.1x
Secret 8.1x
Swiffer 7.8x
Listerine 7.5x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
291

Where is Curel Purchased?

channels
index
Beauty
31
Club
160
Dollar
10
Drug
276
Food
30
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.5x
Bertolli 1.4x
Dove 1.4x
Neutrogena 1.4x

How Did They Pay?

method
index
Cash
93
Credit
107
Debit
105
Food Stamps
27

When is Curel Purchased?

day of week
Sun
17.2%
Mon
13.5%
Tue
12.0%
Wed
11.6%
Thu
13.3%
Fri
16.1%
Sat
16.3%
time of day
Morning
14.5%
Noon
19.2%
Afternoon
37.0%
Evening
23.6%
Late
5.7%

Get More Curel Data

Contact us for the latest Curel consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Curel consumers switch to?

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Why do consumers stop buying Curel products?

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Which retailers do Curel shoppers prefer to shop at?

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What motivates consumers to try Curel products?

Research the Curel Target Market

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Who actually buys Curel? Do these consumers match the intended target market of Curel?

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What motivates the target market to buy Curel?

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What other target market should Curel look at?

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Which other brands have a similar target market?

About Our Curel Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.