Cutter Consumer Insights

Who buys Cutter?

A Cutter consumer is generally slightly lower income, Caucasian, and older age. Cutter consumers are more likely to purchase Cutter during larger pantry stocking trips. Brands such as Energizer, Neutrogena, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Cutter Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.92
% of Basket $ (median)
10.0%
Total Basket $ (median)
$49.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cutter Consumer Demographics

demographic
index
Female
102
Male
79
<24
71
25-34
95
35-44
100
45-54
110
55-64
116
65+
61
African American
88
Asian
44
Caucasian
108
Hispanic
93
demographic
index
Has Kids
102
No Kids
96
- $20k
87
$20k-40k
97
$40k-60k
115
$60k-80k
102
$80k-100k
91
$100k-125k
100
$125k +
97
No College
116
College
99
Adv. Degree
88

Understand Cutter Consumer Behavior

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Cutter Basket Affinity & Size

brand
basket affinity
Energizer 6.9x
Neutrogena 6.8x
Febreze 5.6x
Gain 5.3x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
312

Where is Cutter Purchased?

channels
index
Beauty
61
Dollar
728
Drug
44
Food
4
Mass
180
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
Hawaiian Punch 1.4x
Ro-Tel 1.4x
Kelloggs Frosted Flakes 1.4x

How Did They Pay?

method
index
Cash
84
Credit
103
Debit
112
Food Stamps
52

When is Cutter Purchased?

day of week
Sun
15.8%
Mon
10.3%
Tue
12.4%
Wed
11.3%
Thu
13.0%
Fri
16.8%
Sat
20.4%
time of day
Morning
15.2%
Noon
18.4%
Afternoon
33.9%
Evening
25.4%
Late
7.2%

Get More Cutter Data

Contact us for the latest Cutter consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cutter consumers switch to?

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Why do consumers stop buying Cutter products?

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Which retailers do Cutter shoppers prefer to shop at?

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What motivates consumers to try Cutter products?

Research the Cutter Target Market

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Who actually buys Cutter? Do these consumers match the intended target market of Cutter?

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What motivates the target market to buy Cutter?

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What other target market should Cutter look at?

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Which other brands have a similar target market?

About Our Cutter Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.