Cutter Consumer Insights

Who buys Cutter?

A Cutter consumer is generally slightly lower income, Caucasian, and older age. Cutter consumers are more likely to purchase Cutter during larger pantry stocking trips. Brands such as Energizer, Neutrogena, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Cutter Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.92
% of Basket $ (median)
10.0%
Total Basket $ (median)
$49.42

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cutter Consumer Demographics

demographic
index
Female
102
Male
79
<24
71
25-34
95
35-44
100
45-54
110
55-64
116
65+
61
African American
88
Asian
44
Caucasian
108
Hispanic
93
demographic
index
Has Kids
102
No Kids
96
- $20k
87
$20k-40k
97
$40k-60k
115
$60k-80k
102
$80k-100k
91
$100k-125k
100
$125k +
97
No College
116
College
99
Adv. Degree
88

Understand Cutter Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Cutter Basket Affinity & Size

brand
basket affinity
Energizer 6.9x
Neutrogena 6.8x
Febreze 5.6x
Gain 5.3x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
312

Where is Cutter Purchased?

channels
index
Beauty
61
Dollar
728
Drug
44
Food
4
Mass
180
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.5x
Hawaiian Punch 1.4x
Ro-Tel 1.4x
Kelloggs Frosted Flakes 1.4x

How Did They Pay?

method
index
Cash
84
Credit
103
Debit
112
Food Stamps
52

When is Cutter Purchased?

day of week
Sun
15.8%
Mon
10.3%
Tue
12.4%
Wed
11.3%
Thu
13.0%
Fri
16.8%
Sat
20.4%
time of day
Morning
15.2%
Noon
18.4%
Afternoon
33.9%
Evening
25.4%
Late
7.2%

About Our Cutter Consumer Insights

How do we know who buys Cutter? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cutter consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.