Daily's Cocktails Consumer Insights

Who buys Daily's Cocktails?

A Daily's Cocktails consumer is generally lower income, African American, and older age. Daily's Cocktails consumers are more likely to purchase Daily's Cocktails during larger pantry stocking trips. Brands such as Bud Light, Sunny Meadow, and Johnsonville also tend to be purchased in the same trip. Sample consumer insights data below.

Daily's Cocktails Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.94
% of Basket $ (median)
7.7%
Total Basket $ (median)
$50.94

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Daily's Cocktails Consumer Demographics

demographic
index
Female
103
Male
71
<24
113
25-34
95
35-44
95
45-54
97
55-64
136
65+
120
African American
192
Asian
42
Caucasian
103
Hispanic
91
demographic
index
Has Kids
96
No Kids
110
- $20k
100
$20k-40k
125
$40k-60k
107
$60k-80k
91
$80k-100k
86
$100k-125k
97
$125k +
86
No College
113
College
98
Adv. Degree
94

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Daily's Cocktails Basket Affinity & Size

brand
basket affinity
Bud Light 5.8x
Sunny Meadow 5.6x
Johnsonville 5.0x
French's 4.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
368

Where is Daily's Cocktails Purchased?

channels
index
Club
5
Dollar
155
Drug
32
Food
68
Gas & Convenience
8
Mass
156
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Bud Light 1.6x
Blue Bonnet 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
107
Credit
92
Debit
109
Food Stamps
87

When is Daily's Cocktails Purchased?

day of week
Sun
13.7%
Mon
9.5%
Tue
11.1%
Wed
10.3%
Thu
11.3%
Fri
17.9%
Sat
26.2%
time of day
Morning
9.8%
Noon
15.3%
Afternoon
35.8%
Evening
28.6%
Late
10.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Daily's Cocktails consumers purchase?

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Why do Daily's Cocktails consumers try new brands?

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Where do Daily's Cocktails consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Daily's Cocktails Target Market

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Who actually buys Daily's Cocktails? Do these consumers match the intended target market of Daily's Cocktails?

Thought bubble

What motivates the target market to purchase Daily's Cocktails?

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What other target market should Daily's Cocktails look at?

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Which other brands have a similar target market?

About Our Daily's Cocktails Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.