Dairy Pure Consumer Insights

Who buys Dairy Pure?

A Dairy Pure consumer is generally very low income, Hispanic, and older age. Dairy Pure consumers are more likely to purchase Dairy Pure during larger pantry stocking trips. Brands such as Kelloggs Frosted Flakes, Natures Own, and Kelloggs Froot Loops also tend to be purchased in the same trip. See sample consumer insights data below.

Dairy Pure Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.46
% of Basket $ (median)
20.7%
Total Basket $ (median)
$16.69

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dairy Pure Consumer Demographics

demographic
index
Female
100
Male
95
<24
110
25-34
106
35-44
97
45-54
91
55-64
112
65+
105
African American
83
Asian
124
Caucasian
95
Hispanic
134
demographic
index
Has Kids
102
No Kids
96
- $20k
137
$20k-40k
129
$40k-60k
116
$60k-80k
95
$80k-100k
84
$100k-125k
74
$125k +
61
No College
131
College
96
Adv. Degree
84

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Dairy Pure Basket Affinity & Size

brand
basket affinity
Kelloggs Frosted Flakes 5.1x
Natures Own 4.0x
Kelloggs Froot Loops 4.0x
Sunbeam 3.8x
basket size
index
Urgent Need (1-2 Items)
78
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
166

Where is Dairy Pure Purchased?

channels
index
Club
2
Dollar
1096
Drug
631
Food
34
Gas & Convenience
44
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Sunny Meadow 1.4x
Marlboro 1.4x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
162
Credit
78
Debit
77
Food Stamps
187

When is Dairy Pure Purchased?

day of week
Sun
15.9%
Mon
14.9%
Tue
13.7%
Wed
13.3%
Thu
13.4%
Fri
13.8%
Sat
15.1%
time of day
Morning
13.4%
Noon
13.0%
Afternoon
29.5%
Evening
34.6%
Late
9.5%

About Our Dairy Pure Consumer Insights

How do we know who buys Dairy Pure? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dairy Pure consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.