Daisy's (Snacks) Consumer Insights

Who buys Daisy's (Snacks)? A Daisy's (Snacks) consumer is generally very high income, Caucasian, and senior age. Daisy's (Snacks) consumers are more likely to purchase Daisy's (Snacks) during larger pantry stocking trips. Brands such as Old El Paso, Ro-Tel, and Kraft Philadelphia also tend to be purchased in the same trip. Sample consumer insights data below.

Daisy's (Snacks) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.1%
Total Basket $ (median)
$63.39

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  • Recent demographic data

Daisy's (Snacks) Consumer Demographics

demographic
index
Female
100
Male
96
<24
92
25-34
98
35-44
101
45-54
99
55-64
106
65+
109
African American
66
Asian
52
Caucasian
107
Hispanic
98
demographic
index
Has Kids
99
No Kids
102
- $20k
87
$20k-40k
97
$40k-60k
99
$60k-80k
102
$80k-100k
103
$100k-125k
104
$125k +
104
No College
100
College
100
Adv. Degree
99

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Daisy's (Snacks) Basket Affinity & Size

brand
basket affinity
Old El Paso 6.2x
Ro-Tel 4.8x
Kraft Philadelphia 4.8x
Mission (Foods) 4.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
463

Where is Daisy's (Snacks) Purchased?

channels
index
Beauty
112
Club
96
Dollar
25
Drug
29
Food
136
Gas & Convenience
10
Mass
91
regions
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What Else Do They Buy?

brand
household affinity
Ro-Tel 1.2x
Cool Whip 1.2x
Vlasic 1.2x
Oroweat 1.2x

How Did They Pay?

method
index
Cash
101
Credit
97
Debit
101
Food Stamps
121

When is Daisy's (Snacks) Purchased?

day of week
Sun
17.8%
Mon
13.4%
Tue
12.4%
Wed
12.3%
Thu
11.8%
Fri
14.3%
Sat
18.1%
time of day
Morning
13.1%
Noon
16.9%
Afternoon
37.4%
Evening
27.4%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Daisy's (Snacks) consumers purchase?

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Why do Daisy's (Snacks) consumers try new brands?

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Where do Daisy's (Snacks) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Daisy's (Snacks) Target Market

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Who actually buys Daisy's (Snacks)? Do these consumers match the intended target market of Daisy's (Snacks)?

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What motivates the target market to purchase Daisy's (Snacks)?

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What other target market should Daisy's (Snacks) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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