Daiya Consumer Insights

Who buys Daiya?

A Daiya consumer is generally very low income, Asian, and young adult age. Daiya consumers are more likely to purchase Daiya during larger pantry stocking trips. Brands such as Silk, Almond Breeze, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Daiya Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.7%
Total Basket $ (median)
$51.59

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Daiya Consumer Demographics

demographic
index
Female
96
Male
142
<24
67
25-34
113
35-44
96
45-54
104
55-64
99
65+
34
African American
71
Asian
112
Caucasian
105
Hispanic
39
demographic
index
Has Kids
87
No Kids
130
- $20k
165
$20k-40k
51
$40k-60k
112
$60k-80k
50
$80k-100k
152
$100k-125k
63
$125k +
161
No College
76
College
102
Adv. Degree
120

Understand Daiya Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Daiya Basket Affinity & Size

brand
basket affinity
Silk 34.5x
Almond Breeze 28.4x
Fresh Selections 22.0x
Nabisco Triscuit 8.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
382

Where is Daiya Purchased?

channels
index
Club
3
Drug
1
Food
261
Gas & Convenience
4
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 2.4x
Silk 2.1x
Smart Balance 1.9x
Horizon Organic 1.7x

How Did They Pay?

method
index
Cash
64
Credit
126
Debit
98
Food Stamps
81

When is Daiya Purchased?

day of week
Sun
15.9%
Mon
14.5%
Tue
13.3%
Wed
10.8%
Thu
12.1%
Fri
14.3%
Sat
19.0%
time of day
Morning
13.7%
Noon
12.2%
Afternoon
33.9%
Evening
33.2%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Daiya consumers purchase?

check mark

Why do Daiya consumers try new brands?

check mark

Where do Daiya consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Daiya Target Market

Arrow and target

Who actually buys Daiya? Do these consumers match the intended target market of Daiya?

Thought bubble

What motivates the target market to purchase Daiya?

magnifying glass

What other target market should Daiya look at?

venn diagram

Which other brands have a similar target market?

About Our Daiya Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.