Daiya Consumer Insights

Who buys Daiya?

A Daiya consumer is generally very low income, Asian, and young adult age. Daiya consumers are more likely to purchase Daiya during larger pantry stocking trips. Brands such as Silk, Almond Breeze, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Daiya Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
9.7%
Total Basket $ (median)
$51.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Daiya Consumer Demographics

demographic
index
Female
96
Male
142
<24
67
25-34
113
35-44
96
45-54
104
55-64
99
65+
34
African American
71
Asian
112
Caucasian
105
Hispanic
39
demographic
index
Has Kids
87
No Kids
130
- $20k
165
$20k-40k
51
$40k-60k
112
$60k-80k
50
$80k-100k
152
$100k-125k
63
$125k +
161
No College
76
College
102
Adv. Degree
120

Understand Daiya Consumer Behavior

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Daiya Basket Affinity & Size

brand
basket affinity
Silk 34.5x
Almond Breeze 28.4x
Fresh Selections 22.0x
Nabisco Triscuit 8.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
382

Where is Daiya Purchased?

channels
index
Club
3
Drug
1
Food
261
Gas & Convenience
4
Mass
25
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 2.4x
Silk 2.1x
Smart Balance 1.9x
Horizon Organic 1.7x

How Did They Pay?

method
index
Cash
64
Credit
126
Debit
98
Food Stamps
81

When is Daiya Purchased?

day of week
Sun
15.9%
Mon
14.5%
Tue
13.3%
Wed
10.8%
Thu
12.1%
Fri
14.3%
Sat
19.0%
time of day
Morning
13.7%
Noon
12.2%
Afternoon
33.9%
Evening
33.2%
Late
7.1%

About Our Daiya Consumer Insights

How do we know who buys Daiya? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Daiya consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.