Dakota Style Consumer Insights

Who buys Dakota Style?

A Dakota Style consumer is generally very low income, Caucasian, and upper middle age. Dakota Style consumers are more likely to purchase Dakota Style during larger pantry stocking trips. Brands such as Marketside, Maruchan Ramen, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Dakota Style Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.2%
Total Basket $ (median)
$58.88

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dakota Style Consumer Demographics

demographic
index
Female
103
Male
72
<24
101
25-34
103
35-44
80
45-54
128
55-64
125
65+
71
African American
78
Asian
40
Caucasian
109
Hispanic
65
demographic
index
Has Kids
100
No Kids
100
- $20k
144
$20k-40k
81
$40k-60k
124
$60k-80k
111
$80k-100k
98
$100k-125k
73
$125k +
73
No College
97
College
104
Adv. Degree
82

Understand Dakota Style Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dakota Style Basket Affinity & Size

brand
basket affinity
Marketside 6.9x
Maruchan Ramen 6.5x
Farmers Market 6.1x
TURKEY KNOB 5.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
417

Where is Dakota Style Purchased?

channels
index
Drug
1
Food
49
Gas & Convenience
1
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
V8 1.7x
Totino's Party Pizza 1.6x
Diet Dr Pepper 1.5x

How Did They Pay?

method
index
Cash
90
Credit
104
Debit
98
Food Stamps
146

When is Dakota Style Purchased?

day of week
Sun
15.8%
Mon
13.4%
Tue
12.2%
Wed
11.9%
Thu
12.2%
Fri
15.1%
Sat
19.4%
time of day
Morning
15.3%
Noon
17.8%
Afternoon
33.9%
Evening
24.8%
Late
8.2%

About Our Dakota Style Consumer Insights

How do we know who buys Dakota Style? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dakota Style consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.