Dakota Style Consumer Insights

Who buys Dakota Style? A Dakota Style consumer is generally very low income, Caucasian, and upper middle age. Dakota Style consumers are more likely to purchase Dakota Style during larger pantry stocking trips. Brands such as Marketside, Maruchan Ramen, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Dakota Style Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.2%
Total Basket $ (median)
$58.88

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Dakota Style Consumer Demographics

demographic
index
Female
103
Male
72
<24
101
25-34
103
35-44
80
45-54
128
55-64
125
65+
71
African American
78
Asian
40
Caucasian
109
Hispanic
65
demographic
index
Has Kids
100
No Kids
100
- $20k
144
$20k-40k
81
$40k-60k
124
$60k-80k
111
$80k-100k
98
$100k-125k
73
$125k +
73
No College
97
College
104
Adv. Degree
82

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Dakota Style Basket Affinity & Size

brand
basket affinity
Marketside 6.9x
Maruchan Ramen 6.5x
Farmers Market 6.1x
TURKEY KNOB 5.8x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
417

Where is Dakota Style Purchased?

channels
index
Drug
1
Food
49
Gas & Convenience
1
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
V8 1.7x
Totino's Party Pizza 1.6x
Diet Dr Pepper 1.5x

How Did They Pay?

method
index
Cash
90
Credit
104
Debit
98
Food Stamps
146

When is Dakota Style Purchased?

day of week
Sun
15.8%
Mon
13.4%
Tue
12.2%
Wed
11.9%
Thu
12.2%
Fri
15.1%
Sat
19.4%
time of day
Morning
15.3%
Noon
17.8%
Afternoon
33.9%
Evening
24.8%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Dakota Style consumers purchase?

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Why do Dakota Style consumers try new brands?

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Where do Dakota Style consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Dakota Style Target Market

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Who actually buys Dakota Style? Do these consumers match the intended target market of Dakota Style?

Thought bubble

What motivates the target market to purchase Dakota Style?

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What other target market should Dakota Style look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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