Daler-Rowney Consumer Insights

Who buys Daler-Rowney?

A Daler-Rowney consumer is generally very low income, Caucasian, and adolescent age. Daler-Rowney consumers are more likely to purchase Daler-Rowney during larger pantry stocking trips. Brands such as Crayola, Hefty, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Daler-Rowney Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.97
% of Basket $ (median)
12.1%
Total Basket $ (median)
$49.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Daler-Rowney Consumer Demographics

demographic
index
Female
103
Male
72
<24
177
25-34
104
35-44
102
45-54
93
55-64
80
65+
58
African American
66
Asian
60
Caucasian
109
Hispanic
81
demographic
index
Has Kids
108
No Kids
82
- $20k
124
$20k-40k
122
$40k-60k
108
$60k-80k
104
$80k-100k
81
$100k-125k
77
$125k +
77
No College
106
College
103
Adv. Degree
81

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Daler-Rowney Basket Affinity & Size

brand
basket affinity
Crayola 18.4x
Hefty 7.6x
CoverGirl 7.0x
Farmers Market 6.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
172
Pantry Stocking (21+ Items)
303

Where is Daler-Rowney Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Armour 1.7x
Totino's Pizza Rolls 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
101
Credit
91
Debit
117
Food Stamps
47

When is Daler-Rowney Purchased?

day of week
Sun
13.7%
Mon
9.6%
Tue
11.4%
Wed
10.5%
Thu
20.9%
Fri
16.3%
Sat
17.5%
time of day
Morning
11.8%
Noon
14.8%
Afternoon
29.6%
Evening
32.3%
Late
11.6%

About Our Daler-Rowney Consumer Insights

How do we know who buys Daler-Rowney? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Daler-Rowney consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.