DampRid Consumer Insights

Who buys DampRid?

A DampRid consumer is generally median income, Caucasian, and senior age. DampRid consumers are more likely to purchase DampRid during larger pantry stocking trips. Brands such as Febreze, Clorox, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

DampRid Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.05
% of Basket $ (median)
11.0%
Total Basket $ (median)
$63.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

DampRid Consumer Demographics

demographic
index
Female
102
Male
85
<24
67
25-34
69
35-44
101
45-54
117
55-64
133
65+
200
African American
71
Asian
60
Caucasian
108
Hispanic
82
demographic
index
Has Kids
84
No Kids
137
- $20k
67
$20k-40k
105
$40k-60k
98
$60k-80k
124
$80k-100k
90
$100k-125k
88
$125k +
104
No College
85
College
102
Adv. Degree
106

Understand DampRid Consumer Behavior

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DampRid Basket Affinity & Size

brand
basket affinity
Febreze 9.5x
Clorox 8.0x
Swiffer 8.0x
Lysol 6.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
298

Where is DampRid Purchased?

channels
index
Beauty
20
Club
143
Dollar
393
Drug
14
Food
57
Gas & Convenience
25
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Marlboro 1.6x
Sunny Meadow 1.5x
Boars Head 1.5x

How Did They Pay?

method
index
Cash
71
Credit
144
Debit
85
Food Stamps
26

When is DampRid Purchased?

day of week
Sun
16.0%
Mon
11.7%
Tue
12.0%
Wed
11.8%
Thu
13.6%
Fri
14.3%
Sat
20.6%
time of day
Morning
14.8%
Noon
20.1%
Afternoon
41.5%
Evening
19.6%
Late
4.0%

Get More DampRid Data

Contact us for the latest DampRid consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do DampRid consumers switch to?

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Why do consumers stop buying DampRid products?

Store front

Which retailers do DampRid shoppers prefer to shop at?

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What motivates consumers to try DampRid products?

Research the DampRid Target Market

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Who actually buys DampRid? Do these consumers match the intended target market of DampRid?

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What motivates the target market to purchase DampRid?

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What other target market should DampRid look at?

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Which other brands have a similar target market?

About Our DampRid Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.