DampRid Consumer Insights

Who buys DampRid? DampRid consumers are generally median income, Caucasian, and senior age. DampRid consumers are more likely to purchase DampRid during larger pantry stocking trips. Brands such as Febreze, Clorox, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

DampRid Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.05
% of Basket $ (median)
11.0%
Total Basket $ (median)
$63.84

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

DampRid Consumer Demographics

demographic
index
Female
102
Male
85
<24
67
25-34
69
35-44
101
45-54
117
55-64
133
65+
200
African American
71
Asian
60
Caucasian
108
Hispanic
82
demographic
index
Has Kids
84
No Kids
137
- $20k
67
$20k-40k
105
$40k-60k
98
$60k-80k
124
$80k-100k
90
$100k-125k
88
$125k +
104
No College
85
College
102
Adv. Degree
106

Understand DampRid Consumer Behavior

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DampRid Basket Affinity & Size

brand
basket affinity
Febreze 9.5x
Clorox 8.0x
Swiffer 8.0x
Lysol 6.6x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
298

Where is DampRid Purchased?

channels
index
Beauty
20
Club
143
Dollar
393
Drug
14
Food
57
Gas & Convenience
25
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Marlboro 1.6x
Sunny Meadow 1.5x
Boars Head 1.5x

How Did They Pay?

method
index
Cash
71
Credit
144
Debit
85
Food Stamps
26

When is DampRid Purchased?

day of week
Sun
16.0%
Mon
11.7%
Tue
12.0%
Wed
11.8%
Thu
13.6%
Fri
14.3%
Sat
20.6%
time of day
Morning
14.8%
Noon
20.1%
Afternoon
41.5%
Evening
19.6%
Late
4.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do DampRid consumers purchase?

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Why do DampRid consumers try new brands?

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Where do DampRid consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the DampRid Target Market

Arrow and target

Who actually buys DampRid? Do these consumers match the intended target market of DampRid?

Thought bubble

What motivates the target market to purchase DampRid?

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What other target market should DampRid look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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