Daniele Consumer Insights

Who buys Daniele? Daniele consumers are generally higher income, Hispanic, and upper middle age. Daniele consumers are more likely to purchase Daniele during larger pantry stocking trips. Brands such as Marketside, Sunny Meadow, and Swanson also tend to be purchased in the same trip. Sample consumer insights data below.

Daniele Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.4%
Total Basket $ (median)
$73.50

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Daniele Consumer Demographics

demographic
index
Female
101
Male
91
<24
77
25-34
80
35-44
109
45-54
113
55-64
96
65+
103
African American
44
Asian
45
Caucasian
108
Hispanic
118
demographic
index
Has Kids
99
No Kids
102
- $20k
68
$20k-40k
74
$40k-60k
78
$60k-80k
95
$80k-100k
112
$100k-125k
171
$125k +
117
No College
82
College
108
Adv. Degree
84

Understand Daniele Consumer Behavior

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Daniele Basket Affinity & Size

brand
basket affinity
Marketside 8.7x
Sunny Meadow 8.0x
Swanson 5.4x
Hillshire Farm 5.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
503

Where is Daniele Purchased?

channels
index
Club
4
Drug
0
Food
3
Mass
216
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Ro-Tel 1.7x
Bertolli 1.6x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
74
Credit
109
Debit
110
Food Stamps
88

When is Daniele Purchased?

day of week
Sun
18.4%
Mon
15.5%
Tue
11.7%
Wed
10.4%
Thu
11.8%
Fri
14.5%
Sat
17.8%
time of day
Morning
14.9%
Noon
16.1%
Afternoon
35.4%
Evening
25.8%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Daniele consumers purchase?

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Why do Daniele consumers try new brands?

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Where do Daniele consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Daniele Target Market

Arrow and target

Who actually buys Daniele? Do these consumers match the intended target market of Daniele?

Thought bubble

What motivates the target market to purchase Daniele?

magnifying glass

What other target market should Daniele look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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