Dannon Consumer Insights

Who buys Dannon?

A Dannon consumer is generally very high income, Hispanic, and senior age. Dannon consumers are more likely to purchase Dannon during larger pantry stocking trips. Brands such as Fresh Selections, YoCrunch, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Dannon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.30

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Dannon Consumer Demographics

demographic
index
Female
100
Male
104
<24
93
25-34
88
35-44
106
45-54
100
55-64
106
65+
124
African American
60
Asian
94
Caucasian
103
Hispanic
105
demographic
index
Has Kids
101
No Kids
98
- $20k
74
$20k-40k
79
$40k-60k
88
$60k-80k
97
$80k-100k
115
$100k-125k
119
$125k +
134
No College
78
College
99
Adv. Degree
130

Understand Dannon Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Dannon Basket Affinity & Size

brand
basket affinity
Fresh Selections 6.3x
YoCrunch 5.0x
Weight Watchers Smart Ones 4.4x
Birds Eye 4.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
472

Where is Dannon Purchased?

channels
index
Beauty
1
Club
102
Dollar
4
Drug
19
Food
158
Gas & Convenience
6
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.4x
General Mills Fiber One 1.3x
Perdue 1.3x
Smart Balance 1.3x

How Did They Pay?

method
index
Cash
92
Credit
115
Debit
92
Food Stamps
93

When is Dannon Purchased?

day of week
Sun
20.4%
Mon
14.4%
Tue
12.3%
Wed
11.5%
Thu
11.2%
Fri
13.5%
Sat
16.8%
time of day
Morning
14.7%
Noon
17.5%
Afternoon
34.7%
Evening
27.4%
Late
5.8%

About Our Dannon Consumer Insights

How do we know who buys Dannon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Dannon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.